Facebook is overreaching its own ambit by making it mandatory for brands to offer standard customer service to their customers. This applies only to brands which use Facebook ads. So, if a customer makes a purchase through a Facebook ad, the social networking giant will ask the customer for a quick, single-touch feedback. Brands have… Continue Reading No Room for Poor Customer Service through Facebook Ads
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When Twitter extended its tweet length to 280 characters from its traditional span of 140 characters, most digital marketers and social media experts over the world apprehended that this extended form will repel users from reading the entire tweet. They were more likely to simply gloss over elongated tweets and engage only with the smaller… Continue Reading Research: Users Spend More Time Reading Extended Tweets
The tenets of professional communication are getting redefined by the introduction of GIFs on LinkedIn, the number one professional networking site on the internet. It’s not that this is the first time GIFs are being explored in the field of workplace conversation. You had platforms like Slack which offered the option of sending GIFs. Additionally,… Continue Reading LinkedIn GIFs Redefine Professional Communication
At present, every second business entrepreneur plans to advertise his brand on social media because he considers all the social media channels the best to reach the target audience. In fact, people have faith on these social media networks like Twitter, Facebook & Instagram. They perceive that anything displayed on the walls is just true… Continue Reading Widely Used Facebook Ad Tools That Help Businesses Improve ROI
BuzzFeed is a portal that has tapped social media and online networking channels to astounding success over the years. Very rarely will you find a Facebook timeline where you will not get a post of BuzzFeed shared by someone or the other! This kind of reach has surely given its CEO, Jonah Peretti, enough credibility… Continue Reading BuzzFeed CEO on Using Facebook Successfully