Facebook is offering advertisers for its mobile app to optimize their adverts. According to data collected by Facebook in 2017, only 10-12% of users who download an app use it beyond 7 days from the day of installation. What’s more, only 4-5% of these users go beyond a period of 30 days. This makes it […]
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Though Snapchat got a huge amount of transaction in the initial stages of its launch, its popularity started to flounder a bit after a couple of years. Its best features were taken up as ‘inspiration’ by other social media apps like Instagram and even Facebook. However, these big daddies of the social media world used […]
‘Nametag’ is the new feature launched on the world’s most favourite photo sharing platform, Instagram. However, the inspiration for this new feature, which was made available to iOS and Android users very recently, was drawn from a perennial favourite of Instagram: SnapChat! I say perennial favourite because Instagram has drawn up ideas from several SnapChat […]
Facebook is overreaching its own ambit by making it mandatory for brands to offer standard customer service to their customers. This applies only to brands which use Facebook ads. So, if a customer makes a purchase through a Facebook ad, the social networking giant will ask the customer for a quick, single-touch feedback. Brands have […]
When Twitter extended its tweet length to 280 characters from its traditional span of 140 characters, most digital marketers and social media experts over the world apprehended that this extended form will repel users from reading the entire tweet. They were more likely to simply gloss over elongated tweets and engage only with the smaller […]