On Facebook, your cover photo and profile photo (usually your logo) is the first impression that a potential customer will get of your business. The profile picture is your brand’s key visual identity, occupying the location where on websites you’d see your brand logo. On average, viewers look at these within 0.5 seconds or less when making a decision to like your page. Also, cover photos with faces are guaranteed to attract the most attention. Add a logo and cover to your Facebook page to get people to notice your brand.
Here are a few best practices for designing your cover photo:
- Facebook’s guidelines are pretty simple—don’t deceive your customers or take anyone else’s copyrighted images.
- Your ideal cover photo size is 851 pixels wide x 312 pixels high.
- Facebook dropped its 20% text rule in cover photos, but keep your text minimal.
- Leave a little bit of space in your cover photo in the lower left—that part of your cover photo will be covered up by your logo.
- If you’re showcasing a product, make sure that you right-align it.
- If you have a Call-To-Action button on your Facebook page, make sure that your cover photo highlights this.
- Update your cover photo at least once a quarter
A good example of a company that is incredibly successful on Facebook is Patagonia, the outdoor clothing manufacturer. Take a look at their cover photos, which are usually replaced weekly and are usually stunning images of outdoor scenes. These images are relevant to their visitors, often updated, and very frequently shared!
Steps to complete this task
Uploading Your Facebook Profile Photo: Find the square with a picture of a transparent camera on the top left of your business’s Facebook page. Click this icon and choose the “upload photo” option and select your logo from your computer. After your logo uploads, it will appear in the box. It’s best for your business to have your logo as your profile photo so it is recognizable on any post or search result across Facebook.
Editing Your Facebook Profile Photo: If your logo looks out of place, find the edit thumbnail option by clicking the camera icon from step 1. Then drag your logo so that it’s centered and recognizable in the box. Make sure your logo looks professional and is not grainy or low resolution. This is your business’s brand; let’s make sure it is well represented!
Upload a Cover Photo to Facebook: Click “Add a Cover” in the lower right hand corner of the cover photo area. Choose a picture to upload from your computer. Your ideal cover photo size is 851 x 315. Your cover photo should be different than your profile photo but should still represent your company. Try changing your cover photo seasonally or when new things are happening with your business or organization. It is good to keep this fresh and updated at least quarterly.
Make sure all the photos, content, and videos you post match your website’s theme and goals. Remember, even though Facebook can seem impersonal you are engaging with and talking directly to your existing customers and potentially new ones. Don’t share or post things you wouldn’t want to show one of your customers in person. If it isn’t worth their time in “person” it probably isn’t worth their time on Facebook.
- Engage your followers by experimenting with new posting techniques.
- Don’t lose followers because of your mobile site.
- Make sure all Facebook posts have good call-to-actions to encourage your visitors to complete a specific action.
- Keep your Facebook followers engaged on your website.
- Build your online visibility by consistently posting on Facebook.
- Review your competitor’s Facebook pages.
- Brand your facebook page
- Stay Engaged with your followers on Facebook
- Decide what to post on Facebook
- Decide when to post on facebook
- Advertise on Facebook
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