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Case Studies

Success Stories

Seven Boats is a leading provider of digital marketing services. We have helped hundreds of businesses to grow and thrive online, and we’re proud to have a portfolio of successful case studies.

We believe that every business is unique, and so we tailor our approach to each individual client. Whether you’re looking to increase brand awareness, drive traffic to your website, or generate leads and sales, we can help.

We’re constantly testing and perfecting our strategies, so you can be confident that you’re getting the very best results from our campaigns. To see how we’ve helped businesses just like yours to achieve their goals, check out our case studies below.

Case study: Seven Boats #HumJiyenge Suicide Prevention Awareness Campaign

digital marketing case study
Case Studies 1

The Seven Boats Hum Jiyenge campaign was designed to raise awareness about preventing suicide and provide resources for those struggling with mental health issues. This 17 days long initiative involved digital media campaign, social media marketing along side a ground event including an interactive panel discussion at Press Club Kolkata on World Suicide Prevention Day which showcased how this movement can help you or someone close in distress receive necessary care without fear of discrimination because they are seeking help themselves!

Seven Boats #HumJiyenge is one of its kind Suicide Prevention Awareness Campaign in Kolkata that reached 7.5Lac people directly through digital media & 40Lac people through Radio/streaming. It received 50+ media coverage & huge support from every corner of society. With #HumJiyenge, 7boats has taken a step towards spreading true awareness about this extremely misunderstood and stigmatized social issue and creating a safe place for people suffering to voice their anguish and find solace & support.

This campaign was highly appreciated by eminent personalities such as National award winning actress Sudipta Chakraborty, Actor Chaiti Ghosal, Model Madhabilata Mitra, Calypso King Sumit Roy, Veteran RJ Jimmy Tangree, eminent psychiatrist Dr. Tirthankar Dasgupta, Veteran graphologist Mohan Bose, Lifeline Foundation & more.

The campaign received 14+ sponsorship & partnerships from many companies. An eye opening case study on 100+ people in Kolkata was published to portray a clear picture about their current mental state. 50+ prominent media coverage. Significant drop in suicidal deaths in Kolkata after event.

On this occasion a book “AMAL- Suicide prevention awareness Compendium” was launched.

Case study: Digital Marketing for a Real Estate Company in Kolkata

digital marketing case studies
Case Studies 2

Seven Boats worked as digital marketing partner for a real estate company based in Kolkata, India. The company wanted to increase its online visibility and reach new customers through digital marketing. Through a comprehensive digital marketing campaign, Seven Boats was able to achieve its objectives.

Related reading: Digital marketing services for real estate companies

The campaign included search engine optimization (SEO) to improve the company’s ranking in search results, pay-per-click (PPC) advertising to generate leads, new landing pages and website and social media marketing to create brand awareness. Seven Boats also used email marketing and content marketing to engage with its target audience.

As a result of the campaign, Seven Boats helped them to get a significant increase in web traffic and inquiries from potential customers. The company was also able to build brand awareness and establish itself as a leading real estate company in Kolkata.

Case Study: Online Brand building for a leading optical store in Mauritius

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Mauritius is a small island off the coast of Africa with a population of just over 1.3 million people. Despite its relatively small size, Mauritius is a popular tourist destination, attracting over 1 million visitors each year. As a result, the retail sector is an important part of the economy, and optical stores are among the most popular retailers on the island.

In recent years, one optical store in particular has been working hard to build its brand online. This store, Optical Centre, is the leading optical retailer in Mauritius. The company has an extensive brick-and-mortar presence on the island, but it recognized the need to invest in its online presence in order to reach a wider audience.

Optical Centre approached us for help with their online brand building strategy. We began by auditing their existing website and social media presence. We then created a plan to increase their visibility and engagement online. This involved optimizing their website for search engines, creating location specific landing pages and micro blogs, creating compelling content, and running targeted social media campaigns.

Since we began working with the Optical Centre, they have seen a significant increase in traffic to their website and social media channels. They have also experienced an uptick in sales, both online and in-store. Optical Centre is now firmly established as a leading retailer in Mauritius, thanks to their successful online brand building strategy.

Case Study: Digital Marketing Strategy for a reputed Audiology Clinic & Hearing Aid Centre in Kolkata

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In today’s digital age, it is essential for businesses to have a strong online presence. For an audiology clinic and hearing aid centre, this means having a website that is optimised for search engines and easy to navigate. It also means creating a social media strategy that will help to raise awareness of the clinic and its services.

In addition, the clinic should consider running online ads targeting people who live in Kolkata and are searching for audiology services. Seven Boats helped them with successful digital onboarding and branding strategies.

Related reading: Digital marketing services for medical & healthcare sector

The Short Term Goal: Company’s brand building as hearing aid solution & service provider primarily in Kolkata and West Bengal.

The Long Term Goal: To market the brand across PAN India

Our Challenges:

  • No website was available
  • No Social Media presence
  • Steep competition in the industry
  • Low budget

Our 360-Degree Digital Marketing Solution:

  • We have created a mobile responsive website
  • Our team has optimized more than 500 keywords including generic keywords
  • We have promoted the business through targeted blogs & Content Marketing
  • We have done Off-page Link Building & content sharing for reaching more people
  • We have created Social Media pages & managed them maintaining the brand tone
  • We have also done Facebook Ads to promote branding among target audience
  • We have run Google Ads for generating leads

The Result:

Hearing Plus is now one of the top brands for hearing loss solution & hearing aid service in India. Our 360-Degree digital marketing approach has been successful in taking the brand beyond Kolkata, West Bengal in less than 2 years.

Case Study: Facebook campaign for a popular Soft Drink brand

Seven Boats case study
Case Studies 5

The Facebook campaign for a popular Soft Drink brand was very successful. The campaign reached over 10 Lac people and had a high click-through rate. The ad ran for two weeks and was very well received by the audience. The ad was creative and eye-catching, and it effectively conveyed the message of the brand. Overall, the Facebook campaign was a great success and helped to increase sales of the product.

Case Study: Digital Marketing Plan for a popular Dinnerware Brand

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Seven Boats has helped to create an effective social media marketing plan for the brand that helped them to redefine their target audience and engage with them.

Case Study: Digital marketing strategy for a corporate group of companies in Kolkata

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Our approach was to first understand the Group’s business objectives and then develop a digital marketing strategy that would achieve those objectives. We carried out extensive research into the Group’s target audiences and developed a range of online and offline communications tools and tactics that would reach those audiences most effectively.

The key elements of our strategy included:

-Developing a new responsive website for the Group that would showcase all of its businesses and provide detailed information on its products and services.

-Launching an integrated social media campaign across multiple platforms including Facebook, Twitter, Instagram and LinkedIn. The campaign would raise awareness of the Group’s brand and businesses and generate leads through engagement with potential customers.

-Developing targeted online advertising campaigns that would reach potential customers who were actively searching for products and services similar to those offered by the Group.

-Creating informative blog posts and whitepapers on topics related to the Group’s businesses, which would be distributed through its website, social media channels and email marketing campaigns.

-Organising events and roadshows to promote the Group’s businesses to key stakeholders such as property developers, architects and engineers.

Through implementation of this comprehensive digital marketing strategy, we helped the Group to achieve its objectives of raising brand awareness, generating leads and building relationships with key stakeholders.

Case Study: 360 Degree Digital Marketing for a group of Hotels

Seven Boats success stories
Case Studies 8

Client: Hotel Coral Digha

Industry: Hospitality

The Short Term Goal: Brand building for Hotel Coral in three months before launch of the Hotel as one of the best hotels in Digha.

The Long Term Goal: Increase visibility of the hotel among travelers across the globe

Our Challenges:

  • No website was available
  • No Social Media presence
  • Steep competition from other reputed hotels in the locality

Our SEO, SMM & Content Marketing Solution:

  • Our developers have created a mobile friendly website
  • Our SEO team has optimized more than 50 keywords
  • Our Social Media team has focused on Social Media Management & Marketing on Facebook, Twitter, LinkedIn, Pinterest etc. for creating the brand
  • We have increased engagement of Fans through Social Media pages so that more & more people start talking about Hotel Coral Digha
  • We have promoted business through on-site blog content & Content Marketing
  • We have done Off-page Link Building & Social Sharing for improving ranking
  • Our team has adopted Facebook Ads to promote branding among target audience

The Result:

Hotel Coral Digha is now one of the top ranked hotels in Digha. Our three pronged approach combining Content marketing with Search Engine Optimization & Social Media Marketing has shown the desired result in less than the targeted timeline of less than 3 months.

Related reading: Digital marketing services for hotels & restaurants

See our Digital Marketing White Papers

Case Study: Digital & Social Media Marketing for a luxury business hotel

Seven Boats client case study
Case Studies 9

Client: Hotel Cocoon Dhanbad

Industry: Hospitality

The Short Term Goal: Proper Brand communication

The Long Term Goal: Promotion to reach more and more people & Lead Generation

Our Challenges:

  • No website presence
  • No Social Media presence
  • Generate curiosity among people about a hotel in a small city which has very little tourist interest

Our SEO, SMO & Lead Generation Solution:

  • We have designed & developed the hotel website
  • Our team has worked on more than 70 keywords
  • We have done On-page SEO optimization & content tweaking
  • We have focused on Social Media like Facebook, LinkedIn, Twitter, Google+, Pinterest, Instagram etc. for creating the brand name
  • We have also spread the words on platforms like Quora, Yahoo Answers to engage people
  • Our team has worked on increasing the like base on Social pages
  • We have also increased social media engagement through organic activity
  • We have adopted Content Marketing strategy with on site blogs & content sharing for generating more interest among people about the location & the hotel
  • We have proactively monitored the social media pages for leads, comments etc, which has contributed towards genuine lead generation
  • We have run Facebook campaigns for more targeted promotion with an insight of lead generation

The Result:

We have shown effective result and given very good ROI to the client as the hotel has become one of the most popular luxury hotels in Dhanbad in less than 2 years by adopting our digital marketing strategy.

Case Study: Web development & Digital Marketing for a workout training centre

Case study on web marketing
Case Studies 10

Client: Arijit’s Workout

Industry: Health/Fitness

The Short Term Goal: To create brand name in Kolkata, West Bengal

The Long Term Goal: To generate good volume of business through lead capturing

Our Challenges:

  • No domain & website presence
  • No Social Media presence
  • Low working budget

Our SEO & Lead Capturing Solution:

  • We have designed & developed website
  • Our SEO team has worked on more than 100 keywords & has done On-page SEO tweaking
  • We have focused on Social Media for creating the brand name
  • We have increased the engagement on Social pages & also increased the fan base though our organic activity
  • We have also adopted Content Marketing with on site blogs & content sharing
  • Our designing team has created effective landing pages for capturing leads
  • We have run Adwords PPC campaigns with the landing pages for generating leads

The Result:

Although the budget has been a constraint for the client, our team has put in steady performance for building the brand of Arijit’s Workout as provider of one of the leading personal fitness training classes in Kolkata through SEO, Social Media & Content Marketing and also generating good volume of leads to give better ROI.

Case Study: Digital Marketing for a reputed educational Foundation in Kolkata

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Seven Boats is a full-service digital marketing agency with a focus on performance-based marketing. We believe in transparency and accountability when it comes to our clients’ campaigns, and we’re proud to have a history of success. In this case study, we’ll take a look at how we helped one of our clients achieve their desired results.

Our client is a leading educational group – Shikshayatan Foundation . They came to us looking for help with their digital marketing efforts, specifically in the areas of Web Development, Branding Strategy, SEO, Social Media and paid search. They wanted to increase their visibility in search engine results pages (SERPs), drive more traffic to their website, and ultimately generate more leads and sales.

We began by performing an exhaustive analysis of our client’s current digital marketing efforts. This allowed us to identify areas where they were underperforming and make recommendations for improvements. We also conducted keyword research to identify new opportunities for growth.

Once we had a solid understanding of our client’s needs, we developed a comprehensive digital marketing strategy that included both SEO and paid search. We implemented our strategy and closely monitored the results. Within just a few months, our client was seeing significant improvement in their SERP visibility and traffic levels. Most importantly, they were seeing an increase in leads and sales with a far lesser cost.

We’re proud of the results we were able to achieve for our client, and we’re excited to continue helping them grow their business. If you’re looking for help with your digital marketing efforts, contact us today to see how we can help you achieve your desired results.

Related reading: Digital marketing services for educational institutions

Case Study: YouTube Marketing & YouTube channel monetization of a Financial Advisor

youtube marketing case study
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As a Financial Advisor, our client was always looking for new ways to reach potential clients and build his business. He has heard that YouTube could be a great way to market his business, but he is not sure how to get started. He decided to hire Seven Boats that specializes in YouTube marketing and monetization for financial advisors.

After reviewing his goals and objectives, Seven Boats created a custom YouTube marketing plan for him and also created and optimized his channel. They help him set up and optimize his YouTube channel, suggesting regular engaging video content, and promoted his videos through targeted advertising , organic methods and social media. They also helped him monetize his channel so that he can start earning revenue from his videos.

Within a few months of working with Seven Boats, he has built a substantial following on YouTube and he is generating leads and new clients from his video content. He is also earning revenue from his videos through advertisements and sponsorships. He is happy with the results and he is confident that he made the right decision to invest in YouTube marketing for his business & partnering with Seven Boats.

Related reading: YouTube marketing Guide

Case Study: Facebook Ad account ban-lifting & content marketing strategies for a reputed media house in Kolkata

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Case Studies 13

In 2021, the Facebook ad account of a reputed media house in Kolkata was banned. The company had been running ads on Facebook for several years. However, the ban came as a surprise and left the media house scrambling for a solution. After trying unsuccessfully to contact Facebook support, the company decided to reach out to Seven Boats for help.

Seven Boats conducted a review of the company’s ad account and content marketing strategy. Based on their findings, they implemented a new content marketing strategy and submitted an appeal to Facebook. Within two weeks, the media house’s ad account was reinstated. The company has since continued to run ads on Facebook with no issues. With assistance and futuristic suggestions from Seven Boats, the media house was able to avoid any lasting damage to their business.

Case Study: Hacked website recovery for a Business Intelligence Company

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In early 2022, the EBIW official website was hacked. The attackers gained access to the WordPress site and defaced a few important pages. In addition, they also modified several posts and pages, adding links to malicious websites.

The Seven Boats team was able to quickly identify the source of the attack and take steps to recover the website. They began by restoring a backup of the site from before the attack. Next, they cleaned up any malicious code that had been injected into the site. Finally, they updated all passwords and security plugins to help prevent future attacks. As a result of their quick and effective response, EBIW was able to minimize the damage caused by the hack and keep their website running smoothly.

Industry specific / sector wise clients of Seven Boats

SEO Fact: While shopping for a product or service, 73% of consumers use search engines to find local businesses from where to buy. With more than 6 billion searches per month, who wouldn’t want their websites to rank at the top of the search engine result page?

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