Not a lot of small businesses know what they should be posting on Facebook. Here are some suggestions for developing a Facebook content strategy:
- Post things your audience will find useful (e.g. if you are a vet do a review of the city’s dog parks or review dog food brands).
- Keep things timely. If you are an ecommerce store post shopping ideas for a certain demographic well before Christmas.
- Avoid generic posts such as “Happy Halloween” unless you are a dentist and want to talk about candy and oral hygiene!
- Pictures of your products and/or services in action are great (e.g. if you are a restaurant post a picture of Friday’s special).
- Pose a problem to your readers (e.g. “What would you do if…” or “One of our customers has a question, can you help?”).
- Create posts that engage your followers (polls, contests, and fan-only discounts).
- Use rich content posts (use infographics, helpful videos that you find on YouTube, and photos with text).
Power Tip: Remember to follow the 70/20/10 rule!
- 70% of your posts should be content for your followers
- 20% should be sharing others’ posts and ideas
- Only 10% should be outright promotion of your business (i.e. Come check us out at the trade show on Monday)
Make sure that you share your blog posts… this is a great way to get more traffic to that valuable content hub on your website!
Steps to complete this task
Post using the 70/20/10 rule: 70% of your posts should be your unique content that adds value and builds brand recognition. This could include tips from your business, survey questions, recent events in your business or community, and relevant photos or videos. 20% of your posts can be shared content that you really think is great. This can include sharing other people’s posts, articles, photos, or videos. Don’t forget to tag their business name when sharing. Only 10% of your posts should be self-promotion, which includes coupons, discount codes, new product, launches, business sales or events, and product highlights.
Post a variety photos. Post photos of your products, services, events, happy customers, and anything else going on in your business. Photos of people using products and services tend to get the most engagement. Most customers love being photographed and getting recognition. Be sure to tag them in a post. They’ll most likely like and share the post to their personal page.
Post videos or stream Facebook Live when your followers are the most active on Facebook. Facebook has placed a larger emphasis on video content with the introduction of its Facebook Live streaming feature, so it’s important to keep an eye on how your video content is performing versus other types in order to discover what your audience engages with the most.
Vary your types of post to keep your Facebook users engaged. Post a wide variety of photos, videos, text, and articles. Experiment with the different types at different times so you can get a better understanding of what your audience likes.
- Engage your followers by experimenting with new posting techniques.
- Don’t lose followers because of your mobile site.
- Make sure all Facebook posts have good call-to-actions to encourage your visitors to complete a specific action.
- Keep your Facebook followers engaged on your website.
- Build your online visibility by consistently posting on Facebook.
- Review your competitor’s Facebook pages.
- Brand your facebook page
- Stay Engaged with your followers on Facebook
- Decide what to post on Facebook
- Decide when to post on facebook
- Advertise on Facebook
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