About 75% of clicks on your posts happen within 2-1/2 hours after the post is made. Here are some guidelines for when to post on your Facebook business page:
- Post between 1 pm and 3 pm and/or 5 pm and 8 pm on weekdays to get the most ‘shares’ and ‘likes’
- Post your photos and videos on Thursday and Friday, since Facebook engagement is highest on these days.
- As a rule of thumb, think about your followers—the less they want to be at work, the more they will be checking their Facebook.
Power Tip: The best time to post on Facebook will depend upon your specific business:
- If you’re a flower shop, schedule a post for Monday mornings when that new inventory comes in.
- For your blog, you might want to offer followers a ‘sneak preview’ of that post coming out on Thursday.
- If you’ve synced your Answer Engine account with Facebook we will tell you the best days and times for you to post, based on when your followers are most active
Steps to complete this task
Post content with your viewers in mind. Most viewers are on Facebook from 1 pm to 3 pm and/or 5 pm to 8 pm on weekdays. On Thursdays and Fridays, engagement is 18% higher. In fact, on Fridays, Facebook use spikes by 10%, since people tend to be happier on Fridays.
Create a posting schedule or calendar. Creating a Facebook schedule and theme for you to follow is the best way to be consistent with posting (For example: Monday Motivation and Expert Tip Tuesday). This is not only easier on your work load when generating content, but it also gets your viewers coming back every week.
Sync your Facebook account to your Answer Engine account so you can monitor what’s working and what’s not working. At the left of your growth plan click data channels and add Facebook. Within seconds you can see your page views, your likes, your audience demographics and so much more. This makes it easy to experiment with posting times and see the outcome in numbers which helps you make decisions about the best ways to connect with your followers.
Experiment with different posting times and different types of content. Every business is unique, so study your specific audience and cater your posting schedule accordingly. Don’t just post randomly. You have the potential to reach more consumers and drive higher traffic to your site when you post during peak usage times.
Related Tasks:
- Engage your followers by experimenting with new posting techniques.
- Don’t lose followers because of your mobile site.
- Make sure all Facebook posts have good call-to-actions to encourage your visitors to complete a specific action.
- Keep your Facebook followers engaged on your website.
- Build your online visibility by consistently posting on Facebook.
- Review your competitor’s Facebook pages.
- Brand your facebook page
- Stay Engaged with your followers on Facebook
- Decide what to post on Facebook
- Decide when to post on facebook
- Advertise on Facebook
