make sure you are posting quality content that takes visitors to a relevant and interesting page on your website. Let’s also switch up a few of your Facebook techniques and experiment with some new posting ideas.
Remember, it’s extremely important to keep an eye on your stats. Take a look at your Social Analytics in Growth Plan to see what times your followers are online the most and what types of posts get the most visitors engaged with your website. If you’re not sure where to start, experiment with a few different post times and types and watch your analytics. This takes time, but once you find out when your followers are online and what they like, they will engage more and more. In return, your website traffic and social bounce rate will improve.
Steps to complete this task
Experiment with posting times. For a few days, post at a certain time. Then the next few days, post a different time. Check your analytics to see what times peak with the most engagement. It is easy to see when most of your followers are online, and that is usually the best time to post, but it is also good to occasionally post at very different times in order to reach people that don’t behave like the majority.
Post using the 70/20/10 rule: 70% of your posts should be your unique content that adds value and builds brand recognition. This could include tips from your business, survey questions, recent events in your business or community, and relevant photos or videos. 20% of your posts can be shared content that you really think is great. This can include sharing other people’s posts, articles, photos, or videos. Don’t forget to tag their business name when sharing. Only 10% of your posts should be self-promotion which includes coupons, discount codes, new product launches, business sales or events, and product highlights.
Post a variety photos. Post photos of your products, services, events, happy customers, and anything else going on in your business.
Post videos or stream Live when your followers are the most active on each platform.
You can also post a survey. Ask your followers directly what they want to see more of and get a bit creative with the questions.
Keep Facebook visitors on your website longer by always suggesting more things for them to do. For instance if they come to your website to learn more about a specific product or topic always suggest related products or articles. This encourages additional clicks and a lower bounce rate.
- Engage your followers by experimenting with new posting techniques.
- Don’t lose followers because of your mobile site.
- Make sure all Facebook posts have good call-to-actions to encourage your visitors to complete a specific action.
- Keep your Facebook followers engaged on your website.
- Build your online visibility by consistently posting on Facebook.
- Review your competitor’s Facebook pages.
- Brand your facebook page
- Stay Engaged with your followers on Facebook
- Decide what to post on Facebook
- Decide when to post on facebook
- Advertise on Facebook