Once you get your Facebook followers visiting your website, you need to take the next step and make sure your website delivers and gives your followers what they are looking for. Here are a few basic reasons why Facebook followers may be bouncing so quickly:
- Your website is loading too slowly. Facebook users are normally on mobile and expect quick loading times. If your website takes more than a few seconds to load they will be bouncing quickly.
- If the picture doesn’t match to what your website is showing then Facebook visitors will not stick around.
- Related articles at the bottom of the page can keep your visitors engaged and exploring your website.
- Any navigational issues make it hard for visitors to look around your website. Review any new changes to ensure that they are functioning fast and correctly.
You should not be afraid of making changes and experimenting with your website, just make sure you are checking your stats along the way. Your stats can give you an indication of what is working for your website and what isn’t. It’s important to keep your visitors interested and clicking around, and this can be accomplished by giving them a good experience once they land on your site.
Steps to complete this task
First, you need to get your Facebook followers attention. Remember to keep your posts simple, and visual. Add images, videos and infographics to your posts. Check how your followers are responding; that can be a good indicator for how you should manage your posts. Make sure to look at the comments that your followers are posting and don’t be afraid to ask for their feedback every now and then!
Make sure all the photos, content, and videos you post match your website’s theme and goals. Remember, even though Facebook can seem impersonal you are engaging with and talking directly to your existing customers and potentially new ones. Don’t share or post things you wouldn’t want to show one of your customers in person. If it isn’t worth their time in “person” it probably isn’t worth their time on Facebook.
A large majority of Facebook users are on mobile devices. Make sure your website is up-to-date on mobile device updates and newest versions of mobile software (such as iOS). This will ensure that your visitors are getting the best experience possible once they are on your website.
Adding related articles and links at the bottom of the page can keep visitors clicking around. This will help improve your Facebook bounce rate. Visitors will become more interested in your website, but make sure that there aren’t too many distractions that discourage visitors from exploring. Remember Facebook users are normally on their smartphones viewing your website through a smaller screen. If there are too many ads it will make your visitors bounce faster.
When adding and editing your site, check it during the process! Use a website checker like Google’s PageSpeed Insights to determine any factors that are slowing down your website. This will not only tell you the issues with your mobile and desktop site but also shows you how to fix it. Slow mobile websites will be ranked lower in search engines and get less traffic.
- Engage your followers by experimenting with new posting techniques.
- Don’t lose followers because of your mobile site.
- Make sure all Facebook posts have good call-to-actions to encourage your visitors to complete a specific action.
- Keep your Facebook followers engaged on your website.
- Build your online visibility by consistently posting on Facebook.
- Review your competitor’s Facebook pages.
- Brand your facebook page
- Stay Engaged with your followers on Facebook
- Decide what to post on Facebook
- Decide when to post on facebook
- Advertise on Facebook