With more focus on content and writing quality as the main asset of a website, content is truly king! But some internet marketing experts beg to differ slightly. Their opinion is that content writing is valuable as an entity only if the author has earned the trust of the readers. Content comes to no good unless your readers are loyal to your writing and opinions. This trust factor takes long time to build up and can be yours only through consistent hard work and focus.
Generating hype that amounts to nothing is the best way to lose the trust of your reader or online user. Online readers come to your blog or website to find solutions to their problems or to find out if you can make their life simpler. They are not here for rhetoric that is all sound and fury signifying nothing. They want tangible value for their time. As a writer you have to respect that and offer them solutions to their problems and if that is not possible, be a sympathetic guide in the right, positive direction. That is step one to earn the reader’s trust.
Trust cannot be gathered if you are building up your content on third party platforms and random blogs and article sites. You need to find a place of your own and build your own house. Only then will these guests feel welcome and rely on your hospitality. If you are staying as a guest yourself, what dependability can you expect from your own guests! Build up a quality website and social media presence. Add up real people who are loyal readers. Don’t stack up your profile with spammers for the sake of piling up the number of friends and followers.
Finally, to earn trust you need the backing of industry influencers and reputed industry names to write for you and vouch for your reliable presence. Engage these industry leaders in discussions on their forums and social media pages. Request them persistently for guest posts that will do a world of good for your credibility as a web content writer. Of course, you have to offer some online services as a writer to compensate for their contribution! You can find out what you can do by talking to them. You may be refused, but do not give up!