Launching your business to the next level involves proper planning, strategies & implementation, given the budget constraint & the timeline. However, the evolution of the social Media has marked a significant change in the outlook of the investors. Marketing a particular products’ brand is an art, social media is just the perfect platform to exhibit your art. The wide popularity of social media from a business point of view is just because for its cost effectiveness & time. The only platform that takes your brand to a millions’ pc , iphone or android in just minutes at minimum expenditure.
No doubt, promoting your brand identity is a time consuming process, especially for the start ups. However the real challenge comes in the consistency or maintaining the goodwill of an already promoted brand. Let us broadly classify our discussions into two broad categories. One Brand Promotion for the start ups & the other being the brand management in the long run.
Brand Promotion for the start ups
A start up should strategically chalk out plans targeting its customers ,targeting the markets or specific locations & obviously keeping in mind the taste, preferences & the choice of its customers. Analyzing the given parameters, one should focus briefly on the following tasks :
Defining the brand : know your brand out & out ,with what your brand has to deliver to its targeted clients. Don’t confuse your clients with unnecessary rich text contents. Try to be brief & to the point, with what you do, deliver & offer. Don’t make false promises & offers that you can’t deliver.
Focus On Brand Message : A short-crispy brand message attracts new clients & carries a long lasting impressions upon the minds of the existing clients. Try to be unique in choosing an effective slogan or message. Make a comparative analysis of your competitors & then make a note of where you are unique & different from the others. Keeping all these in mind, choose a suitable message. Make sure you carry the sense of your message, throughout your updates, posts & tweaks.
Building relationship with clients: whatever, be the hectic- busy schedule, try to engage with your clients, make room for interactions with them. Respond to their comments, questions & queries .Engage them in solving puzzles, crack jokes & fun videos. Run occasional contests, promotional offers & rewards for the visitors.
Graphical Illustrations: Beyond regular content tweaks, one should concentrate on photos & graphical tweaks also. Nowadays the social–strategy is more into image–driven strategies, incorporating logos, photos & graphics. Other than facebook, there are various other photo-centric social sites like – pinterest ,instagram & tumblr .Image driven social marketing is totally a new concept, but an effective tool that can boost up your sales, revenue & ROI.
Brand Management In The Long Run
Once you establish the brand identity of your concerned products or services, prepare yourself for the next level –to maintain consistency in the brand management for the long run. Do not deviate from the above scope of actions, keeping all the above plan of actions consistent, execute some more ideas.
We are now going to discuss few more ideas, of how you can earn a consistent reputation of your brand in the long run :
Analyze your clients – The most important aspect of reputation management is to get a complete idea of your client’s choice, demand & preferences. Try to promote your services or product accordingly. Example – if you are in the fashion industry, try to promote your apparels & dress materials, in a way so that it speaks of the quality of the product. Like the comfort levels of the garments, how whether friendly it is, weather your products are free from color fade, or not. Tweak your posts & updates accordingly.
Cross Branding the Products – Once you are able to locate your targeted customers, try to promote your products across other industries. Example – the obvious targeted customers for a fashion industry are the models. Try to cross brand your product, say promote your products across the educational institutions, where you can take the advantage of designing uniforms for the students .Go for promotions in the film industries or promote your brands through linkedin where you can directly attract the attentions of the corporates of other industries.
Know your competitors – knowing your competitors’ move is one of the major strategic analysis you have to continue with. It may happen that your competitors going for paid ads on facebook, ultimately resulting in thousands of likes, don’t get tensed or confused; promoting a particular page organically is much more effective in the long run. Don’t post updates that would directly hurt your rivals’ brand, rather say positive things about your own brand –its unique features, quality, and values & if possible arrange some of your clients’ feedback who have had bitter experience in the market, but now satisfied with your services. Again, you have to be tactical in it, don’t be rude to your competitors. Try to chalk out the drawbacks of your competitors’ products/services, just play smart & let your visitors know in brief the point of advantages your products/services delivers in compared to your rivals’.
Corporate Social Responsibilities – At a certain stage, it is very important to represent your brand having a wider outlook .I’m not asking you to deviate from your core business, but try to observe the national or international events. Find the calendar of the events by Google search. This in turn would help your brands to earn added values. A certain section of our community with having patriotic or social sentiments can be easily attracted. Don’t avoid this trick, you can get number of NGOs, govt. agencies & educational institutions attracted to your brand.
Again it is worth saying that the above plan of actions is a continuous process that earns result in the long run. So do not get demotivated, if your hard work does not reap immediate results. It may be boring or stressful at times, but please do not give up, stick to your plans & devote at least 2-3 hours regularly in the promotional process.
Although the above discussed points are the real effective tools to promotion, but your performance would also be judged upon how actively you participate in the offline activities. Offline activities may involve media ads, pamphlets, hoardings, designing t-shirts or caps giving detailed information of your web address, social sites’ links, data like no. of likes & share etc.
Hope, I am able to convey some ideas about the ongoing strategies & actions that could be executed to grow your business in the long run.