+91 80170 49042 [email protected]

Facebook Reworking Comments Algorithm

by | Updated on: Aug 22, 2023 | Digital Marketing 101, Social Media, Tech Tips & Tech News | 0 comments

Learn why 1L learners preferred Seven Boats Academy

To ensure that Facebook users get to read the best comments on preferred posts, the social media giant is reworking its comments algorithm. When the new updates take flight, comments with a positive signal that should be read by users will rank higher and become more visible. Comments with a negative view of things will lose out on sheen and find themselves pushed down the ranking order. This will encourage more Facebook users to write and comment responsibly and sensibly.

The reworked comments algorithm has some unique features. For example, comments which are written with the purpose of baiting engagement are seen in a negative light. By baiting engagement, we mean those comments which encourage and even entice users to react and respond. It may be in the form of a simple share or ‘like’. It may also be provocative enough for users to respond strongly. Such kind of baiting will attract negativity and discourage algorithms from promoting them.

This is what Facebook has to say about this thing:

“People can moderate the comments on their post by hiding, deleting, or engaging with comments. Ranking is on by default for Pages and people with a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking. People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings.”

Facebook is also working to promoting high quality comments and posts by people you know and sidelining negative comments which do nothing for your user experience. In this light, this what Facebook has to say:

To improve relevance and quality, we’ll start showing comments on public posts more prominently when:
The comments have interactions from the Page or person who originally posted; or
The comments or reactions are from friends of the person who posted.”

For digital marketers, it is time to put more work into comments you leave on Facebook!

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



Submit a Comment

Your email address will not be published. Required fields are marked *

learn digital marketing - Seven Boats
Get a call back
Download Brochure
WhatsApp Chat

Alert: Scammers are impersonating & pretending to be Seven Boats Info-System Private Limited. Be Aware. Learn How to Protect Yourself.

Read more →