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How To Handle Your Unsubscribe Page Better

by | Updated on: Aug 22, 2023 | Digital Marketing Guides, How-To Guides | 0 comments

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handle unsubscribe page better


Handing out email newsletters and sales pages are the common norm in modern day internet marketing. Customers subscribe to email updates and alerts as per their requirements. The customer relationship goes on in good tidings. However, there comes a time when the customer decides to unsubscribe from this service. They visit the unsubscribe page by clicking on the link provided in every email that they receive from your end. The happy bonhomie is all set to end. Is it? Let’s think this over!

Unsubscribing from an email service does not necessarily mean that the customer is parting ways with your brand. It may mean that the customer’s inbox is cluttered with zero time on hand to sort it out every single day. So, they have decided to block some of the incoming emails. This can only lead to a souring of relationship with the customer if you don’t handle it with maturity. There are some steps that you can take to ensure that your customer is not bid farewell in an impolite way.

Begin the unsubscribing process by asking the customer if they wish to receive fewer emails or categorize the kind of emails that they receive. If that works out well, the customer will not look to unsubscribe anymore. In case it doesn’t pan out that way, you can lead the customer to the next section of the process: the actual unsubscribing. Make sure your unsubscribe page is clutter free and not too wordy. By wordy I mean lots of writing that ends up confusing the customer. Make the process a clean, clear getaway. That will leave a fond and lasting impression on the mind of the unsubscribing customer.

An unsubscribing page need not always be the end of the road, as I wrote earlier. You can use this opportunity to register for the unsubscribe part and then provide a link to some other popular page in your website. The call for action will suit you just fine because it gives you another shot at getting hold of your customer. It may be that the customer wishes to continue shopping or using your services minus the email updates. Provide the customer with that opportunity by slipping in a casual but carefully thought-out call-to-action.

Best tips to handle your unsubscribe page better

Handling your unsubscribe page effectively is crucial for maintaining a positive user experience and adhering to email marketing best practices. Here are some tips to handle your unsubscribe page better:

  1. Confirmation and gratitude: Clearly confirm the unsubscription and express gratitude for their past engagement with your emails.
  2. Provide alternatives: Offer alternative communication channels or options, such as reducing email frequency or changing preferences, to retain the subscribers’ interest.
  3. Survey feedback: Encourage users to provide feedback through a short survey to understand their reasons for unsubscribing, which can help improve your email strategies.
  4. One-click unsubscribe: Ensure that the unsubscribe process is simple and hassle-free, allowing users to unsubscribe with just one click.
  5. Personalization options: Give subscribers the option to personalize their email preferences or adjust their subscription frequency rather than completely unsubscribing.

Some examples of the messages written on a good unsubscribe page

When creating a better unsubscribe page, the messaging plays a crucial role in maintaining a positive user experience. Here are a few examples of messages that can be used on a better unsubscribe page:

  1. “We’re sorry to see you go! Thank you for being a part of our journey. If you change your mind in the future, we’ll be here with open arms.”
  2. “Unsubscribed successfully. We appreciate your honesty and respect your decision. If you’d like to stay connected in different ways, follow us on social media or subscribe to our blog.”
  3. “Your feedback matters! Before you leave, would you mind telling us why you unsubscribed? We’re always looking to improve and value your input.”
  4. “Don’t want to receive emails but still want to stay updated? Customize your preferences and choose the topics that interest you the most. We’ll ensure you only receive relevant content.”

Remember, the tone should be polite, empathetic, and appreciative to leave a positive impression on unsubscribing users.


By implementing these practices, you can enhance the user experience on your unsubscribe page and potentially retain valuable subscribers.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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