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Assessing the Effectiveness of an Email Marketing Campaign

As is the case with the majority of marketing practices, one of the most essential aspects of an email marketing campaign is measuring its effectiveness. It is through this analysis that the business waging the campaign is able to ensure they are acting positively, getting the desired results and …

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Email Marketing Campaign – Things to Do

You invested a lot of your time and money framing an email marketing campaign. You have a pretty good database of your clients and are sending them newsletters and offers on a regular basis and the result is – nothing. Yes! It is quite a common scenario where email marketing campaign fails despite …

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