Adsense does not increase the traffic on your website directly. However you may be surprised to learn that over 70% of websites that install Adsense, will gain higher traffic numbers, sometimes in as little as two months of it being installed. Adsense has no direct affect that increases your traffic numbers; in fact, you should be aware that any form of affiliate advertising has a drag effect on your websites search engine ranking. So how does Adsense increase your traffic numbers? That is what is discussed in this article.
What is Adsense?
It is an affiliate program that is run by Google, whom also happen to be the largest search engine in the world.
What is an affiliate program?
An affiliate program is a deal you strike with a company so that you may advertise on the Internet, or a deal you strike so that you may have adverts run on your website. You have two options with an affiliate program, meaning that you can be an advertisers or an adverts host. An affiliate program is a deal you strike with a company so that you may join an affiliate network
What is an affiliate network?
This is a network that is filled with people who want to advertise on the Internet, and filled with people who want other people’s adverts to run on their website or blog. The people who advertise are the ones who have to pay the people with blogs and websites. Google has two affiliate program types, one is called AdWords and one is called Adsense.
What is AdWords and what is Adsense?
AdWords is Google’s affiliate program for people who want to put adverts on websites and blogs. Adsense is Google’s affiliate program for people who want to have adverts running on their blogs and websites.
How does Adsense work?
Basically, if you join up you are given instructions on how to alter your website so that it can run adverts. The adverts will start appearing on your website in a manner that you have little control over. For example in the morning you may have adverts for Kellogg’s cereal running, and in the evening you may have adverts for Kellogg’s energy bars running. If your viewers click on your adverts then Google will pay you money into your Google Adsense account.
What is SEO?
SEO stands for Search Engine Optimization, and it consists of a set of guidelines that will help your website rank highly on search engine results. If you make SEO efforts and your website is highly SEO’ed (Search Engine Optimized) then there is a high probability that your website will rank highly on the Search Engine Results Pages (SERPS), which will mean there is a higher chance of your website being attended by more traffic.
What is traffic?
This is another word for the number of people who visit your website.
Related reading: How to increase your website traffic?
Why all the definitions?
Because the explanation which follows for explaining why Adsense increases traffic is complicated, and it is best that you are up to speed before you read it.
The Adsense drag effect
Adsense is an affiliate program and all affiliate programs will have a drag effect on your websites SEO. Online ads make your website less user friendly, which negatively affects your SEO, and they also make your website take longer to complete loading.
The slower your website is at loading up then the lower the search engines will push you down the search engine results pages. This means that Adsense is likely to lower your traffic numbers because it lowers your websites SEO and pushes you down the SERPs.
The change in the host
People who have Adsense are suddenly put in a position where their traffic has a direct affect on how much money a multi-billion dollar organization gives them. They suddenly realize that whilst they are lying asleep in bed, and whilst they are at work, there are people clicking on their adverts, and Google are putting money into the webmasters Google Adsense account as a results. Adding Adsense creates a financial incentive that acts as a very strong motivator.
What happens next?
The website owner (webmaster) tries to improve his/her websites SEO a little in order to see if it increases his/her Adsense click revenue….and it does!
All of a sudden the webmaster realizes that he/she can earn money by simply improving the SEO of their website. This has the byproduct effect of increasing traffic numbers (as per the title of this article). The webmaster starts to read the tutorial and FAQ texts provided by Google on how to increase traffic and clicks.
The webmaster starts routinely promote his/her website and gains new alliances and links from other websites. All of a sudden the webmaster is taking direct action to increase his/her traffic numbers because Adsense has given him/her a financial incentive. And THAT is how Google’s Adsense increases your websites traffic numbers.