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How to Boost your Business on Tumblr

by | Updated on: Aug 23, 2023 | Digital Marketing Guides, How-To Guides | 0 comments

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Tumblr is undoubtedly one of the most popular websites. It is growing by the second and only time will tell how large it will get. Some say that Tumblr will become as widely known as its competitors, Facebook and Twitter. There has been much support for the website lately. Celebrities, fashion moguls, and socialites are creating their own Tumblr accounts.

boost your business on tumblr

Businesses have already done it too. With the rise of online marketing as the newest and most effective way of advertising, businesses ought to be in a social media website today. The impact of social media on a business’ profit and sales is outstanding. It can achieve milestones for the company’s sales and its customer population. Pair it with a social networking site that has a retention rate that is higher than that of Twitter, Tumblr is worth noting down as one of the social media websites to go to for online marketing.

How Tumblr works for Businesses

Basically, Tumblr works as a website that offers users their own blog while giving integrating the basics of social networking. Like Twitter, a Tumblr user can gain followers. Followers are people who subscribe to the blog and posts from a person will immediately gain maximum visibility. This is what businesses should aim for. Your posts containing information about your business and your products should be visible to many people so that you can gain as many potential customers as possible. The higher the amount of potential customers, the more that you can get a chance  to turn them into buyers.

In addition, Tumblr is perfect for a business because users roam around the site extensively unlike other social media platforms. Facebook limits a person to his news feed and Twitter limits a person to the people he follows. Tumblr, on the other hand, makes users stay on the site and go as far as possible. Most users search the blog extensively because  their aim is to look for content that is worth posting on their personal blogs. This is perfect for your business because the users can come upon your blog and would likely share your content.

Buying Tumblr Followers: What’s the Purpose?

Your followers determine the amount of exposure you have on the site. The more people that will get to see your posts, the more likely it will be shared to a certain amount of people. Gaining followers is not an easy thing to do though. One must post content that is not only relevant, but also sparks the interest of the user to the point that the user has to follow you. It is truly a difficult task to come up with a plethora of posts that can reach an incredible amount of people and interest them at the same time. The only practical solution to this is to buy Tumblr followers.

Buying Tumblr followers will set up that momentum you need to launch an effective advertising. With a certain amount of followers sharing and seeing your content, it is likely that you will gain followers naturally. Services are offered everywhere for you to buy followers. Be cautious though, some deliver bogus accounts which is counterproductive  for your advertising.

10 effective strategies to boost your business on Tumblr

To boost your business on Tumblr, here are some effective strategies:

  1. Use hashtags: Utilize relevant hashtags in your Tumblr posts to reach a wider audience. Research popular hashtags in your industry and incorporate them strategically to increase visibility.
  2. Interact with others: Engage with the Tumblr community by liking, reblogging, and commenting on posts related to your business. This helps you build connections, gain followers, and increase exposure.
  3. Collaborate with influencers: Partner with influential Tumblr users who have a large following in your niche. Allow them to promote your products or services through sponsored posts or collaborations to reach their audience.
  4. Leverage Tumblr advertising: Consider using Tumblr’s advertising features to promote your business. Explore options like sponsored posts, promoted blogs, or Tumblr Radar to increase visibility and attract new customers.
  5. Create shareable content: Develop visually appealing and engaging content that encourages users to share it with their followers. High-quality images, videos, GIFs, and relatable text posts can help increase engagement and virality.
  6. Showcase your products or services creatively: Use Tumblr’s unique multimedia capabilities to showcase your offerings in a visually appealing and creative way. Experiment with different formats such as GIFs, photo sets, or videos to capture attention.
  7. Cross-promote on other social media platforms: Promote your Tumblr blog on your other social media accounts to drive traffic and increase followers. Include links to your Tumblr blog in your social media bios and posts to encourage cross-platform engagement.
  8. Optimize your Tumblr page: Customize your Tumblr page to reflect your brand identity. Choose an attractive theme, upload a catchy profile picture, and provide clear information about your business. Make it easy for visitors to navigate and find relevant content.
  9. Engage with the Tumblr community: Participate in discussions, contribute valuable insights, and share useful content from other users within your niche. Building a reputation as a helpful and engaged member of the community can attract attention and followers.
  10. Analyze and refine your strategy: Regularly monitor your Tumblr analytics to understand which types of content perform best and resonate with your audience. Use this data to refine your strategy and optimize your efforts for better results.

Remember, consistency, creativity, and engagement are key to boosting your business on Tumblr. Tailor your approach based on your target audience and industry to maximize your impact.

Tags: tumblr
Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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