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Top 10 Instagram influencers you should follow in 2021

by | Updated on: Aug 2, 2021 | Digital Marketing, Social Media | 3 comments

Whether you are searching for collaboration for your next influencer marketing campaign or looking for the latest beauty and fashion trends, Instagram is the platform you need to look at first. Top Instagram influencers are always creating fascinating and informative insights according to their genre. 

Influencer marketing became one of the best marketing approaches to recent dates and Instagram is the most effective influencer marketing channel for 2021. While focusing on the influencer marketing campaign is crucial for your brand, it’s also worth recognizing the top Instagram stars on the board. 

Related reading: Instagram Marketing Guide

If you have never worked with influencers before, it could be a daunting task for you to choose a perfect influencer for your business. In this article, I have procured a list of the top 10 Instagram influencers from several genres so that you can easily predict who could be the best advocate for your brand. 

There’s a variety of types of influencers. Though no norms are available to classify influencers, in general, we can see 5 types of influencers –

  1. Celebrity influencer,
  2. Micro influencer,
  3. Niche marketer,
  4. Blog influencer,
  5. Social media influencer. 

Here, we’re discussing the top 10 Instagram influencers in 2021. Instagram influencers fall into the social media influencer category. 

Top influencers may help your brand reach a huge audience within a very short period of time and most importantly, customers trust influencers more than any kind of advertising.  

An influencer builds a loyal community of followers or subscribers over the years and you can get noticed in his or her followers’ community by simply making a collaboration with the influencer.  

So let’s get started. 

Top 10 Instagram Influencers 

Olivia Jade 

Olivia Jade - top instagram influencer
Top 10 Instagram influencers you should follow in 2021 1

Genre – fashion and beauty 

The daughter of fashion designer Mossimo Giannuli and Fuller House actress Lori Loughlin, Olivia Jade is a fashion and beauty influencer. This social media celebrity was born in 1999 in Los Angeles, California, United States. 

She regularly posts skin and beauty tips and tutorials for her followers. She is also a popular YouTuber in her niche. Olivia has more than one million followers on her Instagram page. 

Jamie Oliver 

Jamie Oliver - among best instagram infuencers
Top 10 Instagram influencers you should follow in 2021 2

Genre – food, and restaurant 

Jamie Oliver is a world-famous British restaurateur and chef. He has more than eight million followers on his Instagram page. He was born in 1975 in Clavering, United Kingdom.

He teaches his followers to cook delicious cuisine. Jamie constantly shares recipes, food photos, and his personal and family pictures on his Instagram page to inspire his followers.

Chiara Ferragni 

Chiara Ferragni
Top 10 Instagram influencers you should follow in 2021 3

Genre – fashion and beauty 

Chiara Ferragni is one of the highest-paid fashion and beauty influencers in the world. She is an Italian fashion blogger cum influencer. She was born in 1997 in Cremona, Italy. Her fashion and beauty blog named “the blonde salad” has emerged as a reliable fashion resource on the internet. Her estimated earning is about 8 million a year as per several online channels.  

Chiara shares tips, pictures, and clothing lines on her Instagram page and blog. She has been listed on Forbes 30 under 30 and recognized as a top fashion influencer. She has almost 23 million followers on her Instagram page. 

Huda Kattan 

Huda Kattan
Top 10 Instagram influencers you should follow in 2021 4

Genre – beauty, and makeup 

Huda Kattan is a famous beauty influencer and she has more than forty-seven million followers on her Instagram business page. She is an Iraqi-American by origin and was born in 1983 in Oklahoma, United States. 

Huda Kattan is the founder of the world-famous cosmetics brand “Huda Beauty”. She started her career as a makeup artist and blogger. Her Instagram page is packed with beauty tips and inspirations. 

Zach King 

Zach King
Top 10 Instagram influencers you should follow in 2021 5

Genre – vine magic videos 

Zach King is an Internet influencer based in Los Angeles, America. He was born in 1990 in Portland, United States. He is also a filmmaker and an illusionist. 

Zach King is famous for his 6-second videos “magic vines”. He named his videos “digital sleight of hand”. He has more than 24 million followers on his Instagram page. Zach has 2 YouTube channels – “FinalCutKing” with more than one million subscribers and “ZachKing” with about three million subscribers. 

James Charles Dickinson

James Charles Dickinson
Top 10 Instagram influencers you should follow in 2021 6

Genre – makeup and beauty 

James Charles Dickinson is also known as James Charles is an internet personality in the makeup and modeling niche. He was born in 1999 in Bethlehem, United States. 

James Charles started his career as a makeup artist in Bethlehem, New York, and started a YouTube channel to share makeup tips and tutorials. He has more than twenty-seven million followers on his Instagram page. He was selected as the first male representative on CoverGirl when he was just 17 years old. 

Jack Morris 

Jack Morris
Top 10 Instagram influencers you should follow in 2021 7

Genre – travel, and vlogging 

Jack Morris is a British travel blogger and influencer. He is from Manchester, England. He started his career as a carpet cleaner in his hometown and started traveling when he was just 21 years old. 

Jack travels to different amazing places in the world and shares his travel experiences on his Instagram page. His wife Lauren Bullen is also a famous travel influencer. Jack named his Instagram account “do you travel” and he has more than two million followers. 

Murad Osmann 

Murad Osmann
Top 10 Instagram influencers you should follow in 2021 8

Genre – travel, and photography 

Murad Osman is another famous Instagram influencer in the travel and photography niche based in Moscow. He was born in 1985 in Kaspiysk, Russia. 

He has nearly four million followers on his Instagram page currently. He started his Instagram journey in 2011. He makes his projects with his wife Natalia Zakharova. Their famous series “follow me to” went viral in 2012. Murad and his wife Natalia both are top travel influencers.  

Casper Lee 

Casper Lee
Top 10 Instagram influencers you should follow in 2021 9

Genre – entertainment 

Casper Richard George Lee is known as Casper Lee is an Instagram influencer and YouTuber based in London. He was born in 1994 in London, United Kingdom. 

He has two and half million followers currently on his Instagram page. Casper shares his inspiring photos of his everyday life and entertaining vlogs on his Instagram page. Forbes featured him in Forbes 30 under 30 in 2020.  

Massy Arias 

Massy Arias
Top 10 Instagram influencers you should follow in 2021 10

Genre – health and fitness 

Massy Arias is a famous fitness trainer and Influencer. She was born in 1990. She shares health and wellness tips and tutorials on her Instagram page and encourages people to remain healthy. Her page is floated with different exercise photos and videos. 

She has nearly three million followers on her Instagram page. She works with a holistic health approach that covers both, physical as well as mental health and wellness. 

These are only a few Instagram influencers and it’s not possible to mention all influencers in a single article as millions of influencers are there on the Instagram platform. 

If you are interested to learn influencer marketing, you can consider joining our practical digital marketing course to gain every part of knowledge of digital marketing including influencer marketing.  

Tags: instagram
Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Daniel

    Thanks for this informative Blog. I was preparing a school project on the Instagram influencer. This article will come in handy.

  2. Soham Dasgupta

    This blog is truly amazing,nowadays with so many fake influencers it’s really hard to choose who to follow but some of these are some amazing influencers and I follow most of them..


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