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How to Improve Google Page Rank in Drupal

by | How-To Guides, SEO | 0 comments

Here’s a scenario to consider: you have a great Drupal website about buying used cars, it includes lots of unique and relevant information, and the few that have visited your site have nothing but praise for you. But there’s a problem: whenever you search Google for “used cars,” your site is nowhere to be found. This scenario is common for a lot of Drupal users, regardless of whether they’re focusing on used cars or anything else. The problem they’re having has little to do with the quality of their website, but with their failure to understand what Google looks for when it ranks webpages. The ways to improve your Google page rank are surprisingly simple, but if you don’t know about them, you’ll likely be condemned to search engine oblivion regardless of how much time you put into making your site the best it can be. To improve your Google page rank fast, follow these few easy tips outlined below.

Target Keywords If you’ve been online long enough, you’ve probably heard at least some mention of the importance of keywords as they pertain to a site’s Google page rank. Keywords are about the simplest way of improving your page rank. All this feature takes to work is talking about the things that are at the center of your website. So, for that used car site, you want articles that not only talk about used cars, but include what are likely to be the most common search terms for people looking for such a site. For example, write articles with keywords like “used cars,” “automobiles,” “Ford,” “Taurus,” etc. not only in the body of the article, but in the title, as well. While this example may sound elementary, these keywords help establish your site as an authority on your chosen topic, which in turn helps Google trust you enough to bump your site higher up in its rankings.

Page Title Your page title is by far the most important piece of information Google has to go by in determining how to rank your webpage. Search engines use page titles to determine how relevant that page is to a user’s Google search. Thus, if your webpages are still relying on the default Drupal titles, you’re hurting yourself considerably in Google’s rankings. Download the page title module in order to give your webpages titles that are relevant and unique.

URLs Google tends to trust the legitimacy of a website if that website tries to keep things as simple as possible. One important way of achieving this simplicity is through URLs. Don’t rely on default URLs for your webpage. Your site should contain only URLs that are clean, simple, and easy to understand. If your current URLs are long and contain a number of symbols that wouldn’t make sense to the common reader, then it is likely it’s not going to appear very high in Google’s rankings. A page like examplewebsite.com/my-webpage is easy to understand, and thus much more appealing to Google’s ranking system.

Get Linked Up For Google, page ranking is all about authority. Your site will rank higher if it can show that it is an authority in its field. One of the best ways of establishing your authority is by getting sites that are already well-established in Google’s rankings to link to your site. This process can take some time as well-established sites will usually only be willing to link to other sites that can prove they have something useful to say, which is why all that hard work and dedication you’ve presumably put into your site can really pay off. Get in touch with these sites, build relationships with their owners, and before you know it you’ll see your own site start to inch up in Google’s page rankings. Getting a high Google page rank can often seem like the Holy Grail for Drupal users. While many articles have been written on the subject, the truth is that a high page rank comes down to little more than creating unique and interesting content, while being sure to follow the easy-to-understand tips given above.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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