Businesses, small or big brands alike are head over heels for microblogging sites like Twitter. Entrepreneurs have now figured out how they can utilize Twitter to drive their customer’s actions to enhance business reputation as well as to create brand loyal communities. But for a good business strategy, you need to listen and monitor what people (both your customers and competitors) are saying about you. In other words, you need to check out what people are saying your business and services to manage your online reputation. And since social media is the buzzword of the online community, it is necessary to get an insight into your own social networking habits.
In fact, some sites help to monitor your popularity on Twitter. They provide stats to help you to get a clear picture of the frequency of your tweets, the keywords that you use most and how influential your Twitter profile is and these stats, in turn, help you in planning your course of action for this social networking site.
Twitterholic: This simple site allows you to look at the date you first joined Twitter as well as your ranking against others in terms of followers. In addition, Twitterholic gives you an idea about your ranking based on your location. This feature is very helpful for small business to determine where they stand in their local market.
Tweetstats: For organizations that tweet frequently, it is very difficult to keep a tab of it. Tweetstats does their job easy by helping you to graph you Twitter patterns including the number of times your tweet per day, tweets per hour, and tweets per month. It also provides a visual look to help you understand your tweet patterns. And you can replicate the patterns, if they have been effective for your business. Having knowledge of the effectiveness or ineffectiveness of your previous tweet patterns will help you to adjust, especially if you are struggling with the Twitter marketing. Tweetstats provide bright, colorful charts that make great presentations as well.
TwitterGrader: You can get a grade from 0 to 100 at the site to measure your authority, reach, power and impact on Twitter. TwitterGrader uses their own algorithm and looks at your number of followers, the number of your updates, their currency, and the follower to following ratio. In addition, TwitterGrader considers the power of your followers on Twitter and the engagement between your followers and you. Based on all these factors, this site calculates a grade.
In addition, Twitter too provides some great ways for monitoring the effectiveness of your Twitter marketing. Check your DM’s, @replies, and @mentions on a regular basis to get valuable real-time information to determine the effectiveness of your tweets and marketing messages.