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Improving Your Online Identity is not as Difficult as It Seems

by | Updated on: Mar 23, 2019 | Social Media | 0 comments

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brand messaging via social mediaCreating the right online identity is very important for a particular brand. You can use your online branding tools to make a much stronger online identity. Here is a list of certain effective ways to do it. Just explore the processes that are effective for you.
1. It is very important to eve’s drop for the sake of building connectivity with your friends and critics. There are two very effective ways of doing it. You can set Google alerts to get the feed about what is being said about you. The site socialmention.com can also help you in searching within networks.

2. When it comes to online media, what we say, post, share can have a large bearing on the online identity of the organization. This can make or break your online reputation. So, what you say online becomes a deciding factor about what improves your online identity.

3. Having a Google+ page is the smartest possible way to hit it right. This is going to be the next BIG thing. As this is owned by Google, this also improves the search ranks of the social network. In case, you have a blog, the Google+ author profile makes your pic appear just next to your blog post in the Google Result pages.

4. Hashtags have now become very important. Keep an eye on the Tweet chats in the industry to keep your finger on the nerves of the target audience.

5. The video blog is the next big thing. In fact, video blogs and Youtube channels connect to more audiences than the number of readers attracted by blog write-ups. Around 64% of people visit online videos while, only 24% read online articles.

6. The referral procedure on LinkedIn has brought in a huge change in the process of establishing online identity. The visitors do not ask for it as they can find it on their own.

7. Online reputation management is important for a strong and good online identity. If you want to know what people are saying about you, just type your name on the page of Google and search for information about you. Anybody, looking for information about you will do the same. In order to know how good you look online, go to the Brandyourself.com for your online reputation managements. It will help you pushing pages with good information about you up and the ones with bad things about you down on the SERPs.
So, now you can go and try out these procedures to have stronger online identity.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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