Pay on results is not something for nothing, although it is a realistic taster of what can be expected from a digital content marketing agency. Yes, you will get it for free if the agency doesn’t achieve a page one ranking in Google for you website business. On the other hand, you don’t really enter into such an agreement with the expectation of failure – do you? To learn a little more, read on.
Delivering is believing
Delivering on promise or ‘seeing is believing’ is a powerful sales incentive, and one which a digital marketing agency will obviously deliver; after all, they are not in the business of working for free. Pay for results is not a loss leader because any marketing agency isn’t going to promise something which it cannot deliver. Offering to deliver a page one Google ranking based on keyword placement, in addition to increased targeted traffic to a client website is well within their capability.
For the client this proof (in 99% of cases) usually ends up as loyalty to the brand. For the content marketing agency they will go on to deliver a sustainable content marketing campaign long in to the future. It is a win-win situation for both parties; those agencies which have researched and adapted to the changes made to the Google search algorithm are increasingly using this sales and marketing technique to win new clients.
What other services do they offer?
Typically, once a front page Google listing and increased traffic has been achieved, then the agency team can sit down with the client and discuss how to maintain high ranking, increased targeted traffic as well as conversions to paying customers. Depending on the commercial sector or niche in which the website operates, there are several methods open to an agency to use. These include but aren’t limited to the following:
- Social media
- Guest blogging
- Organic search campaigns
- On page content generation
- Keyword research and placement
- Pay per Click marketing campaigns
These are just a sample of the tools which content marketers should be able to offer their clients. Content marketing is an umbrella term for all of the above tools, and each will be used as and when required for any and/or all of the following:
- New website launch
- Kick starting a marketing campaign
- Creating marketing content on blogs
- Engaging customers by way of social media
- Creating engaging on-page content for visitors
All of this is geared to reaching a targeted audience of consumers. The better the quality of content the better the quality and number of potential customers reached. This can only be achieved by in-depth, on-going research into consumers, keywords and website design trends.
Pay for performance is just the beginning. Once the initial target has been achieved (and it will be) then serious talk can begin in order to create and maintain a sustainable marketing campaign which continues to drive consumers to a targeted website long into the future.