+91 80170 49042 [email protected]

Is pay on results marketing something for nothing?

by | Updated on: Nov 8, 2019 | Digital Marketing 101 | 0 comments

Learn why 1L learners preferred Seven Boats Academy

Pay on results is not something for nothing, although it is a realistic taster of what can be expected from a digital content marketing agency. Yes, you will get it for free if the agency doesn’t achieve a page one ranking in Google for you website business. On the other hand, you don’t really enter into such an agreement with the expectation of failure – do you? To learn a little more, read on.

pay on results

Delivering is believing

Delivering on promise or ‘seeing is believing’ is a powerful sales incentive, and one which a digital marketing agency will obviously deliver; after all, they are not in the business of working for free. Pay for results is not a loss leader because any marketing agency isn’t going to promise something which it cannot deliver. Offering to deliver a page one Google ranking based on keyword placement, in addition to increased targeted traffic to a client website is well within their capability.

For the client this proof (in 99% of cases) usually ends up as loyalty to the brand. For the content marketing agency they will go on to deliver a sustainable content marketing campaign long in to the future. It is a win-win situation for both parties; those agencies which have researched and adapted to the changes made to the Google search algorithm are increasingly using this sales and marketing technique to win new clients.

What other services do they offer?

Typically, once a front page Google listing and increased traffic has been achieved, then the agency team can sit down with the client and discuss how to maintain high ranking, increased targeted traffic as well as conversions to paying customers. Depending on the commercial sector or niche in which the website operates, there are several methods open to an agency to use. These include but aren’t limited to the following:

These are just a sample of the tools which content marketers should be able to offer their clients. Content marketing is an umbrella term for all of the above tools, and each will be used as and when required for any and/or all of the following:

  • New website launch
  • Kick starting a marketing campaign
  • Creating marketing content on blogs
  • Engaging customers by way of social media
  • Creating engaging on-page content for visitors

Targeted marketing

All of this is geared to reaching a targeted audience of consumers. The better the quality of content the better the quality and number of potential customers reached. This can only be achieved by in-depth, on-going research into consumers, keywords and website design trends.

Pay for performance is just the beginning. Once the initial target has been achieved (and it will be) then serious talk can begin in order to create and maintain a sustainable marketing campaign which continues to drive consumers to a targeted website long into the future.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



Submit a Comment

Your email address will not be published. Required fields are marked *

learn digital marketing - Seven Boats
Get a call back
Download Brochure
WhatsApp Chat

Alert: Scammers are impersonating & pretending to be Seven Boats Info-System Private Limited. Be Aware. Learn How to Protect Yourself.

Read more →