LinkedIn has progressively become the hang-out zone for professionals. Hiring managers are increasingly turning to LinkedIn to get recruits that match their requirements. LinkedIn is in the thick of things for another reason as well: endorsements. This is a value-add of this professional networking site that some are using, while most others are misusing! The endorsement section of your profile allows you to publish words of appreciation from colleagues and peers, past and present, and their experience of working with you. You can approach your contacts on LinkedIn to ‘endorse’ you through a short write-up that you can put up on your page for people to read.
How can this endorsement be of value to you? Hiring managers are interested in references. It is a policy that makes them call up your professional references to check up on how you are as a professional and employee. Now, with LinkedIn, they can do so through your endorsements! If they feel like, they can contact the ‘endorser’ through LinkedIn itself. The LinkedIn endorsement ensures that people who are interested in dealing with you professionally know what they are headed for. On a personal note, you can get to know what your colleagues think of you! That is extremely important for self-evaluation. A sincerely written endorsement can really take you places!
The sad part about LinkedIn endorsements is that many tend to misuse it. They write up an endorsement of themselves and ask a colleague to ‘endorse’ that! This kind of an approach is self-defeating. You might be blind to your negatives and positives as well because you are in the loop and cannot judge objectively. On the other hand, your peers can do that and point it out to you. Of course, if you find something in their endorsement that is too damaging for you as a professional, you can always politely ask them to edit it or simply not publish it! But do not write it out yourself.
The same goes for endorsements that you write for others. Do not bring personal grudges to the table while drafting endorsements. Segregate your personal feelings about the person and think in terms of your professional dealings. Give credit where it’s due and not because you want the person to write you a favorable endorsement in return!