Relevance is the name of the game when it comes to digital marketing. You have to be relevant in your promotional campaigns and messages. They also have to be as close to real time updates as possible. In the age of the dinosaurs, you had to be vigil and alert for those trends to show up on the horizon and then figure out your strategies accordingly. On the internet, you have tools to do that job for you! The most potent of these tools is Twitter Trends.
The Twitter Trends are an ever-changing list of topics that people are actively talking about on this micro blogging site. If you keep up with the Twitter Trends, you will find yourself always up to date about what interests the Twitter family across the globe. Your task as a digital marketer is to attune these trends and see if you can marry them to your domain of business. You have to do is quite skillfully and not in a forced kind of way. If there is something that the Twitterati hates, it’s to be taken for a ride!
An important part of making use of Twitter Trends is to keep up with the flow of conversation on Twitter. There is no room for delay on this platform. Trends and conversations are always morphing into something different and new. You have to ensure that you are talking on the same page as the others. At the same time, you need to build up your database about Twitter folks who show an interest in your threads and conversations. These are your potential online leads that you need to nurture into sales.
The important part about using Twitter Trends is that you must never make the advertising or promotional bit too obvious. Online users are bombarded constantly with website links to click here or there. That is a pet peeve for most. You do not want to add to that noise! At the same time, not advertising at all will not make the process of digital marketing a viable option. It is best to strike a middle path. Make the advertising bit very subtle and contextual. Buying ad space on Twitter is also an option for teams with more funds at their disposal.