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Meme Marketing: What It Is and How to Do It for Better Branding and Reach

by | Updated on: Aug 22, 2023 | Digital Marketing Guides | 9 comments

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Meme marketing guide: What do Drake, the Kardashians, and Bernie Sanders have in common? They’ve all used meme marketing to help boost their branding and reach. Meme marketing is a great way to connect with your audience on a more personal level, and it can be a lot of fun too!

Meme marketing is the use of memes to promote your brand narrative. It’s a fun, low-effort way to connect with your audience and increase your engagement rate, as memes are highly shareable.

According to a study by YPulse, around 75% of millennials today share memes, and at least 38% follow meme accounts on social media. In this blog post, we’ll discuss what meme marketing is, and we’ll give you some tips on how to create memes that will help promote your brand. Let’s get started!

Meme marketing guide (Video Tutorial)

Key considerations to make your meme marketing campaign successful

Memes have been a staple of internet culture for over a decade, and they show no signs of slowing down. For businesses, this presents an opportunity to reach a wide audience through meme marketing. While the concept may seem simple, there are a few key considerations to keep in mind to make sure your meme marketing campaign is successful.

First, it’s important to choose the right memes for your brand. There’s no need to force it – if a particular meme doesn’t fit with your brand identity, move on.

Second, be sure to stay up-to-date with the latest memes and trends. Just like any other form of marketing, meme marketing needs to be fresh and relevant to be effective.

Finally, don’t forget to have some fun! Meme marketing is all about engaging with your audience in a light-hearted way. So get creative and enjoy yourself – your fans will appreciate it.

What is meme marketing?

meme marketing is a type of online marketing that uses memes to promote a product, service, or brand. Memes are often humorous images or videos that are shared on social media platforms such as Facebook, Twitter, and Instagram. Many times, memes will feature popular culture references or current events.

How can meme marketing help promote my brand?

Meme marketing can be a great way to connect with your audience on a more personal level. Memes can help humanize your brand and make it more relatable to your target market. In addition, memes can Help boost your reach by going viral and being shared by many people.

Benefits of meme marketing

  • The truly successful memes spread like wildfire. That’s exactly why marketers want to leverage these already viral pieces of creative for their own marketing.
  • Another benefit to meme marketing is that it’s low effort. Most of the work has already been done: It’s being shared all over social media and it has a clear concept. All you have to do is fit the meme to your brand and hit “post.“
  • Furthermore, memes help bring communities together. Not only are users tempted to like and comment on them, but they also want to share them.

Creating a meme

Now that we know what meme marketing is and how it can help promote your brand, let’s talk about how to create a meme. When creating a meme, you’ll want to keep your audience in mind. What type of humor do they enjoy? What references will they understand? Once you have an idea of what will resonate with your audience, you can start creating your meme.

There are a few different ways to create a meme. You can use an online meme generator, such as Imgur or Meme Generator. Or, you can create your own meme by using an online photo editor like Canva. If you’re feeling really creative, you can even design your own meme from scratch using an image editing program like Photoshop.

Examples: SEO meme, Digital Marketing Meme, Digital Marketing Course Meme, and check memes designed by Seven Boats

Once you’ve created your meme, it’s time to share it! You can share your meme on your company’s social media pages, or you can submit it to popular meme sharing websites like Reddit or Tumblr. If your meme is really good, it might even go viral!

You can create a meme using InVideo in 4 easy steps:

Step 1: Log in or sign up for an account on InVideo.

Step 2: Type memes in the search bar or if you have a meme in mind like ‘grumpy cat’ then you can type that too. Choose the template and preferred size you want for your meme.

Step 3: You can edit the text on this meme video, add a logo, music, and even a voice-over.

Step 4: Once you’re happy with how your meme looks, click on the download button on the top right of your screen. Your meme video will be downloaded and is now ready to upload anywhere.

Meme Marketing: What It Is and How to Do It for Better Branding and Reach 1
Meme Marketing: What It Is and How to Do It for Better Branding and Reach 2

Popular brands who are using meme marketing

  • Netflix
  • Burger King
  • Zomato
  • Barkbox
  • Brand Factory
  • Disney Hotstar
  • Tinder India

Meme marketing guide: How can marketers and brands use meme marketing?

1. Identify what your brand is about –  As with any social media strategy, memes need to reflect your brand’s core values and messaging for it to work.

If your brand is all about friendliness and warmth, then a meme with crude humor is likely to confuse your audience members and go down poorly with them.

Gucci, for instance, used a Renaissance painting to make this viral meme that also embodied the luxury and good taste that Gucci represents.

Gucci meme marketing
Meme Marketing: What It Is and How to Do It for Better Branding and Reach 3

2. Be relatable-  The memes you pick need to reflect a universally popular joke or a deeply relatable situation. If your target audience members cannot relate to the context, they would not engage with you, and it also might blow up your reputation. 

Therefore, personalize your memes to deliver content that suits your target audience

Dunzo is food delivery app and see how effectively they used this latest meme to both engage and deliver there brand message.

Dunzo meme marketing
Meme Marketing: What It Is and How to Do It for Better Branding and Reach 4

3. Create proper buyer personas for memes – Give your ideal customer a name, age, interests, and possibly a backstory. This vital information can help you strategize your marketing plans for success. Many brand use different type of meme for different social media platform.

For example Zomato used this meme for LinkedIn where there TG age group is 22-55. So they can relate to a salary meme.    

4. Personalize the most trending memes- One of the best ways to go viral quickly is to use memes related to a current event. Like KFC used money heist to engage with their customers.

KFC meme marketing
Meme Marketing: What It Is and How to Do It for Better Branding and Reach 5

5. Add originality to popular memes – Instead of merely reposting a popular meme, weave your brand’s slogan, mission, or product values into the text for a touch of originality. 

This not only generates a few extra laughs but also works for your brand recognition.

Meme Marketing: What It Is and How to Do It for Better Branding and Reach 6 - Screenshot 2022 08 20 at 2.50.23 PM
Meme Marketing: What It Is and How to Do It for Better Branding and Reach 6

6. Time your memes well- Quite often, memes have a short lifespan because they work around an event that not many people know about. To maximize your chances of going viral, do your research on how popular a meme currently is.

meme marketing
Meme Marketing: What It Is and How to Do It for Better Branding and Reach 7

Meme marketing Guide (PDF)

Meme marketing can be a great way to connect with your audience and promote your brand. So what are you waiting for? Get creative and start meme-ing!

Do you have any tips for meme marketing? Share them in the comments below!

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Riya Kumari

    This blog is very informative and helpful.

  2. Debosmita Mandal

    Very informative

  3. Varsha Agarwal

    well said

  4. sahil manmode

    Very helpful.

  5. Sikander Kumar

    helpful and informative

  6. Yash Kumar Shaw

    Very informative blog, it really help me to learn something new

  7. Ayush Deol

    Meme marketing is all about getting your reach with the right audience in a fun,light -hearted and creative way.thank you for sharing this information with us.

  8. yogesh giri

    nice post

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