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Meme Marketing: What It Is and How to Do It for Better Branding and Reach

by | Digital Marketing | 7 comments

What do Drake, the Kardashians, and Bernie Sanders have in common? They’ve all used meme marketing to help boost their branding and reach. Meme marketing is a great way to connect with your audience on a more personal level, and it can be a lot of fun too! According to a study by YPulse, around 75% of millennials today share memes, and at least 38% follow meme accounts on social media. In this blog post, we’ll discuss what meme marketing is, and we’ll give you some tips on how to create memes that will help promote your brand. Let’s get started!

Meme marketing guide (Video Tutorial)

Key considerations to make your meme marketing campaign successful

Memes have been a staple of internet culture for over a decade, and they show no signs of slowing down. For businesses, this presents an opportunity to reach a wide audience through meme marketing. While the concept may seem simple, there are a few key considerations to keep in mind to make sure your meme marketing campaign is successful.

First, it’s important to choose the right memes for your brand. There’s no need to force it – if a particular meme doesn’t fit with your brand identity, move on.

Second, be sure to stay up-to-date with the latest memes and trends. Just like any other form of marketing, meme marketing needs to be fresh and relevant to be effective.

Finally, don’t forget to have some fun! Meme marketing is all about engaging with your audience in a light-hearted way. So get creative and enjoy yourself – your fans will appreciate it.

What is meme marketing?

meme marketing is a type of online marketing that uses memes to promote a product, service, or brand. Memes are often humorous images or videos that are shared on social media platforms such as Facebook, Twitter, and Instagram. Many times, memes will feature popular culture references or current events.

How can meme marketing help promote my brand?

Meme marketing can be a great way to connect with your audience on a more personal level. Memes can help humanize your brand and make it more relatable to your target market. In addition, memes can Help boost your reach by going viral and being shared by many people.

Creating a meme

Now that we know what meme marketing is and how it can help promote your brand, let’s talk about how to create a meme. When creating a meme, you’ll want to keep your audience in mind. What type of humor do they enjoy? What references will they understand? Once you have an idea of what will resonate with your audience, you can start creating your meme.

There are a few different ways to create a meme. You can use an online meme generator, such as Imgur or Meme Generator. Or, you can create your own meme by using an online photo editor like Canva. If you’re feeling really creative, you can even design your own meme from scratch using an image editing program like Photoshop.

Examples: SEO meme, Digital Marketing Meme, Digital Marketing Course Meme, and check memes designed by Seven Boats

Once you’ve created your meme, it’s time to share it! You can share your meme on your company’s social media pages, or you can submit it to popular meme sharing websites like Reddit or Tumblr. If your meme is really good, it might even go viral!

meme
Meme Marketing: What It Is and How to Do It for Better Branding and Reach 1
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Meme Marketing: What It Is and How to Do It for Better Branding and Reach 2

Popular brands who are using meme marketing

  • Netflix
  • Burger King
  • Zomato
  • Barkbox
  • Brand Factory
  • Disney Hotstar
  • Tinder India

Meme marketing can be a great way to connect with your audience and promote your brand. So what are you waiting for? Get creative and start meme-ing!

Do you have any tips for meme marketing? Share them in the comments below!

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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7 Comments

  1. Riya Kumari

    This blog is very informative and helpful.

    Reply
  2. Debosmita Mandal

    Very informative

    Reply
  3. Varsha Agarwal

    well said

    Reply
  4. sahil manmode

    Very helpful.

    Reply
  5. Sikander Kumar

    helpful and informative

    Reply
  6. Yash Kumar Shaw

    Very informative blog, it really help me to learn something new

    Reply
  7. Ayush Deol

    Meme marketing is all about getting your reach with the right audience in a fun,light -hearted and creative way.thank you for sharing this information with us.

    Reply

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