Viral is a word that sounds like nirvana to every internet marketer! Once your content goes viral, there is no stopping it from being shared with an insane number of online users. Your online traffic shoots through the roof and you are instantly an internet phenomenon. But what happens to PSY’s ‘Gangnam Style’ is unlikely to happen to your content unless you are simply lucky or catchy enough. For hardcore business content, the number of content going viral is lower, more because very few internet marketers know how to take their content on a viral spree.
To get your content viral, here are some terms that you need to understand about viral content marketing. The first one is called viral coefficient. This is the number of online users that are generated by a single user who shares your content online. The higher the viral coefficient, the more successful your content is going to be. The next one is called the viral cycle time. This is the time span required for a content material to go viral. This is usually a period of one or two days. And finally, you need to know about total available market. This is the number of online users out there who might find your content shareable. If you are dealing with generic content, this value is higher while for niche content, it is narrow.
Now that the basics are in place, how do you get your content to go viral? The trick is that you have to understand that people share content only when they feel an emotional connect with the material that you offer. The tug at the heart-strings must be stronger than the ones pulling your online users to other content material! Remember that you are competing not just with players in your domain but with practically everyone on the internet space. Users check out websites of different types every time they go online. So, you are vying for their attention just like the others. Unless your content is unique, different, eye-catching and connects at some level with the user, it cannot go viral.