Viral is a word that sounds like nirvana to every internet marketer! Once your content goes viral, there is no stopping it from being shared with an insane number of online users. Your online traffic shoots through the roof and you are instantly an internet phenomenon. But what happens to PSY’s ‘Gangnam Style’ is unlikely to happen to your content unless you are simply lucky or catchy enough. For hardcore business content, the number of content going viral is lower, more because very few internet marketers know how to take their content on a viral spree.
To get your content viral, here are some terms that you need to understand about viral content marketing. The first one is called viral coefficient. This is the number of online users that are generated by a single user who shares your content online. The higher the viral coefficient, the more successful your content is going to be.
The next one is called the viral cycle time. This is the time span required for a content material to go viral. This is usually a period of one or two days. And finally, you need to know about total available market. This is the number of online users out there who might find your content shareable. If you are dealing with generic content, this value is higher while for niche content, it is narrow.
Now that the basics are in place, how do you get your content to go viral? The trick is that you have to understand that people share content only when they feel an emotional connect with the material that you offer. The tug at the heart-strings must be stronger than the ones pulling your online users to other content material! Remember that you are competing not just with players in your domain but with practically everyone on the internet space. Users check out websites of different types every time they go online. So, you are vying for their attention just like the others. Unless your content is unique, different, eye-catching and connects at some level with the user, it cannot go viral.
Viral Content Marketing [PDF]
Make a Video Go Viral
Have you ever wondered how some videos go viral? Many people wish to know the big secret to make a video go viral. But the ultimate truth is, there is no magic trick. From Gangnam Style and the Harlem Shake to Pepsi’s Test Drive- all viral videos have one thing in common, they all follow a strategy.
What matters most is how a video travels, regardless of the content of the video. You can consider this as the single most important tip in virality. The internet matters a lot because word travels fast. If your viewers have to struggle to spread the word then make sure that you are seriously hampering your video’s viral chances. You should make it easy for them to circulate your video across the web by placing social media sharing links. A quick encouragement to share could make the difference between virality and internet nothingness.
It is absolutely necessary to capture viewer’s attention within the first 5 seconds. This can be possible through many techniques, dramatic intros, great music, action sequences, but perhaps most effective will be (if you can afford it) the use of celebrities. Do you want it to go viral with teenagers who are really interested in pop culture? Then make a video with their favorite singer to catch their eye. Are you trying to get your video to publicize like wildfire with home decorators? Justin Beiber will not fit much here- to get them interested, you need to use high-value graphics of beautiful homes.
Stories can be used easily in different kind of videos. It can be only a short clip as well. For instance, a video is asking audience to help sick dogs in your hometown. In this case, don’t just express reasons why they should help. Instead of this, show sick Fido is getting better as a result of caring donations from community members. This can be digestible easily.
Clearly, good video is just about finding the exact balance and communicating the message in an appropriate form.
How Viral Videos Can Change Your SEO Efforts
Video SEO is an area which has been growing in the last few years. What is great about video SEO is that Google gives a lot of SEO credit to videos, much more than a typical link, or even an image. Videos going viral is nothing new, but with the invention of video hosting sites like Youtube, it is easier than ever to get people to share your videos. By utilizing other SEO tactics like embedding links, you can use these videos as a much larger, more beneficial link building tactic. By utilizing these video sharing sites, and by creating worthwhile videos, you can really increase your link building and SEO efforts. So once you have an idea ready and appropriate to film, then you’re ready to increase your backlinking.
Although social sharing sites like Youtube are very beneficial, it should be said that hosting your own videos on your site will give you more link building credit. If you are using Youtube, Vimeo, or any other social sharing site, you can use a custom embed to include your link. That way, if you have created a great video that people want to share, your link is being passed around every time it is shared, retweeted, or posted to someone’s blog. Since Google looks at videos, and any multimedia really, as higher quality, it gives you more link juice, and acts as many links versus just one backlink in an article. So if you are trying to increase your search rankings, make sure you get your link in the video embed.
Finding the Right Material
One thing that will quickly kill a viral video is making a piece that is not right for the medium. For instance, a lot of people get caught up with the idea that they need to make a video, and forget about substance. For instance, you should never start with wanting to create a video, and then come up with a message. Instead, you start with a message, and work your way to discovering that video is the best way to get that information out. For example, if a satellite service provider wants to do a tutorial on how to use their service, that is the message. They then realize that using a video is the best way to demonstrate the service. So instead of starting out with wanting to create a video, a company should work their way to making a video so it’s completely relevant.
Properly using video is a great way to build links back to your website, and can really get your rankings up. You just have to remember that you should use the proper SEO tactics by embedding your link. When it comes down to it, you can get as many shares as you want, but if you don’t have your link in the embed, then you won’t get any SEO benefits. You also want to make sure that you have material worth sharing, because making a video that isn’t worth sharing will not do you any good. So if you want to maximize your SEO efforts, than look into video sharing with your link.
The Top 5 Tips of Taking Infographic Viral
Infographics are eye-catching additions to web content. A properly written Infographic can do the job of several web pages provided you make the infographic viral . Moreover, because the Infographic is compact and precise, with some designs and templates thrown in, the combination helps online marketers. In the same vein, it must be said that every Infographic cannot go viral. Only the carefully designed and written ones make the cut. It is very difficult anyway to find out what kind of content has the power to become an online sensation. But there are some tips that you can follow to take your Infographics viral. Here are the top 5 tips to take your infographic viral:
Tip 1 # Compelling Content:
There is no substitute to quality content. Compelling content is the first thing to take the infographic viral. It is the main attraction of Infographics, even more than the designing aspect. The content must complement the design and explain the visuals in an easy, uncomplicated manner. If the content is weak in pulling people to the Infographics, it will never go viral.
Tip 2# Sharing Options:
Infographics must always contain sharing options at the top or bottom of the page. You have to place social media sharing buttons at strategic locations so that people viewing it can quickly share it in their personal circles.
Tip 3# Analyze and Test:
Keep testing and analyzing your Infographics update times so that you know when your friends and followers are going to be online. The timing of the post is very crucial to take the Info graphic viral. You must always do it when the maximum number of your followers or friends is going to be online.
Tip 4# Promotion is Important:
Uploading an Infographic is not the end of it. You need to promote the Infographics page actively. You should not leave it for your friends and followers to do the task for you. Aggressive promotion of the Infographics will make the viral phenomenon more likely to happen.
Tip 5# SEO is Integral:
The Infographic page must be properly optimized to grab the top slots on the search engine results. Use keywords wisely so that users who search for your brand finds your Infographic. SEO also makes it possible for more users to come across your Infographic, even if they are not on social media networks.