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Advantages & disadvantages of outsourcing social media marketing for your business

by | Updated on: Jun 23, 2020 | Social Media | 4 comments

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If you are running a business, there’s no doubt that you have your marketing arm that takes charge of promoting your products, services and other offerings. Depending on the company and the nature of the industry it thrives in, the size of the marketing team varies. But no matter how many number of people this team is composed with, you sure want them to be efficient.

Marketing nowadays can be done both offline and online. Offline marketing is traditional marketing which consists of printed ads on magazines, newspapers, billboards and the like. On the other hand, online marketing is modern-day marketing which encompasses mobile content delivery, social media, SEO, etc. In this article, we will focus on weighing the pros and cons of outsourcing social media marketing for your business.

Pros of Outsourcing Social Media Marketing

1. Get Expertise of Social Media Marketers

If your in-house marketers are not exactly into social media marketing and you want to try this type of marketing to grow your reach online, a good idea is to hire an outside pool of professionals to get expert help and advice. You don’t want to waste time and money to train your people for this field of marketing.

These resources are good at what they do and admit that they are not competent enough to battle against your competitors with limited knowledge and skills. Simply reading on the best practices on social media won’t do the trick quickly. More experience and tried-and-tested strategies are need here to boost your business through social media campaigns.

2. Save Time and Money

Relative to the previous point, with outsourcing of social media marketing, you can save more time and money. For one, you don’t have to hire a special consultant to teach your employees. You can also save the money in materials to have them practice their new skills. So it’s wiser to keep your resources intact and consider letting the masters manage the job.

Cons of Outsourcing Social Media Marketing

1. Limited Accessibility

When you have your employees take responsibility on your accounts in social networking sites, they can easily fire away and upload photos, write-ups, videos and other content on your pages. This gives you sense of urgency to let your leads and customers know about your latest events and promotions. In contrast, outsourcing social media marketing requires a bit of waiting time as you have to share these content first to the third-party social media managers before they can share the content at a latter time.

2. No Personal Touch

Effective marketing requires an empathetic tone to your followers and fans on social media. When other people are doing the job for you and not your employees who share the same company values, the personal touch might be lost. Outsourced people would not know much about your company and what it intends to send out to the web.

Commenting with sincerity and interacting to customers might not imply sincerity as they are really not part of your business, whereas in-house employees can share the same tone and message to people, bringing a closer impression you want to showcase to the public.

Wrap Up

Currently if you are thinking of getting started with social media marketing, you can keep these pros and cons in mind and decide for your move. Whether it is a yes or a no for outsourced social media marketing, make sure that you have constant communication with these marketers to improve your social media presence the way you want.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. Sovan saha

    Thank you seven boats for assigning my social media efforts a concrete purpose helps me avoid the trap of posting aimlessly

  2. Rahu shib shankar

    As mentioned outsourcing, anything comes with its own risk and challenges. If not done by some passionate individual, outsourcing can save you some money but harm your business in the long run. I believe in quality, even if I end up paying a bit more. Outsourcing will never have that personal touch that a work done by your in-house team will have.

    • Debajyoti Banerjee

      Thanks Shib. Agreed, selecting right outsourcing partner is a very important task and once you get the right partner, things fall in place. Until you get the right partner, the talent hunt should be ongoing. Full outsourcing is never recommended but a well balanced mix of own team and a few specific tasks can be outsourced.


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