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Small Business; Take Calculated SEO Steps Suiting Your Pocket-Size

by | Updated on: Nov 3, 2019 | Digital Marketing 101 | 0 comments

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small-business-SEOSEO has always been the biggest myth and reality of the internet marketing procedure done for any product or service. It can weave magic in the web-world provided the thread is pulled with care after every stitch; otherwise, things go horribly wrong that nullify all your business efforts made so far. Small businesses are the worst sufferers of SEO efforts going wrong.


If you are spending sleepless nights with your brain being churned and tormented by the ideas that can make your marketing efforts effective, this is high time to think beyond SEO. It is an expensive loss for most of the small scale businesses to invest in SEO efforts that go wrong. All the different segment of SEO takes some time for its fruition. Waiting that long might not prove economically viable for small business ROI. If you think practically, SEO procedures can hardly help without strong online presence of a business.


PPC for the Initial Stage of Web-marketing: Most of the start-up ventures that are yet to be comfortable with the complexities of the tangled internet marketing format have a natural distrust towards the slow procedures of search engine optimization. PPC can prove a cost-effective method for such start-ups as it is almost as simple in its mode as Yellow Page advertising. It is less likely for them to fail completely without any fruitful result at all.


SEO for Advanced Stage: After a certain point of time, PPC efforts for your business might seem to be a little expensive. 93 percent of the businesses worldwide have shown interest in migrating to the SEO procedures in 2014. Running both, the SEO and PPC procedures simultaneously can often bog you down with its tediously slow and disruptive procedure. But, patient marketers have often reaped rich benefit out of smart SEO services.


Social Media: Business of any size has strong faith in internet marketing done through social media. They best thing about this method is PR and customer services embedded in the procedure. This element (social media marketing) is almost like yeast in bread. It plays a crucial role in making the recipe work without leaving an after taste.


Effective cost-per-lead is the widely accepted formula that works in online marketing procedures. Moreover, small start-ups cannot afford missteps at their considerably low budget. It becomes very important to scale the height of marketing success by taking the right steps of the ladder at the right stage.

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Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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