There is a lot of chatter all over about the rise and rise of mobile phones, and how it will all affect the SEO world. Google has already stated how you should have mobile-friendly websites if you are to stay in contention. So many brands these days have a mobile version of their original website. …
Are Backlinks Dead in Modern SEO?
When I started off in the digital marketing world, acquiring backlinks was a major force. SEO experts swore by their efficacy. Companies, even startups, paid tons of money to hire and engage executives to get backlinks. This army was roughly called ‘link exchange guys’! Since those early days of the …
SEO Essentials for a Greenhorn
SEO Essentials - what you need to know? For some years now, I’m running the 7boats digital marketing academy. No, this post is not about plugging for my academy, but bear with me for a couple of essential lines before I jump into the topic! I started out with this academy because I had a lot of …
How to Deal with the Tension between SEO and UX
SEO and UX are not very individualistic materials that cannot work in tandem. Two of them often share same space online and as an obvious outcome of that, often clash. Yet, they can coexist without much possibility of collision. Read on to know how that is possible. The encounter of user …
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The Trick Guide to Understand Long Tail Keywords
In response to a post on long tail keywords sometime back, I got some queries on how to use them more effectively. Before sinking into this question, let me make a few observations about long tail keywords. For starters, you need to understand that more often than not, you will not get substantial …
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What to Do Right to Pitch a Guest Blog Post
Guest blogging is quite in vogue these days. Earlier on this blog, I had written about the advantage of writing and submitting blog posts as guest bloggers. In a nutshell, publishing your guest blog post on a popular platform opens up your work to a whole new readership. More netizens are exposed to …
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