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Snapchat’s New Pill for its Popularity: Context Cards

by | Digital Marketing | 0 comments


Snapchat has a habit of giving away its own advantages!

Think of the innovative features it has brought into the social media scene, like the original avatar of ‘Stories’. Before they could really capitalize on their unique innovation, Instagram lapped up the idea and launched a more effective version. Even Facebook, the adoptive parent of Instagram, has a ‘Stories’ version today, though not as successful. The original creator Snapchat, on the other hand, continues to lose patrons every month!

Now, Snapchat, arguably the most popular social media platform among teenagers across the globe, has come up with a new antidote to pull up its sagging popularity: the use of context cards.

When you see a Snap from a friend about something, say a dining out restaurant, you may feel curious about knowing more about the ‘context’ of the Snap. You probably want to book a table at the same restaurant, you may want to book an Uber ride to the place and various other associated ideas may cross your mind. But, you gather little information from the Snap itself and that doesn’t help you.

Enter, context cards. The information attached to these context cards gives you a heads-up on living the same experience for yourself. Snapchat is tying up with third parties like OpenTable ( a restaurant table reservation portal) or Lyft (an app cab portal) to fulfil your wishes without having to dig around the internet all by yourself.

In the coming days, these context cards will be stitched to the ‘stories’ section. More third parties will come to the table to make the whole deal a more comprehensive one.

However, Snapchat has to look over its shoulders because Facebook may follow suit, with more resources and data at its disposal.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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