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Spamming is not SEO

by | SEO

no spam Did you come across a claim, or more succinctly a guarantee, that an SEO firm will take your website to the pinnacle of search results in one-month flat? Or for that matter, did you come across an SEO executive who promises to get you the top slots for all your primary keywords in search results? Then you are probably headed for a trap! SEO as white hat practitioners will tell you do not involve spamming or getting to the top of the search results heap in a short time.

The first directive you must follow is read up the spam guidelines stated by Google. These are not best practices. These are written documents about what is acceptable to Google’s crawlers and algorithms and what is not. If you fail to follow these dictates, you will be exempted from participating in the SEO process of Google. You will end up doing irreparable damage to your website and online business. So, to remain on the safe side, do not violate the line that distinguished spamming in SEO from genuine SEO methods.

You cannot dominate SERPs overnight. Any source claiming to do that for you is not going to take the right route to success in SEO. Yes, you might enjoy initial success and get some steady traffic to your website. But that will be short-lived and the risk is not worth taking. Google’s sophisticated crawlers will catch up with you sooner rather than later. Then it will be penalties galore for your website. You might get cut off from the competition altogether! Surely that is a heavy price to pay for an SEO effort that is all about spamming. Instead, walk the organic way and you will find value for your online business.

Spamming in SEO is all about wasting your money and time, not to mention the risk of ruining your online reputation. These days Google publicly rebukes websites that are into content duplication and spamming or buying back links. Why endanger your online reputation when you can get the same results of SEO success albeit with a little more time, hard work and planning! Get rid of spamming in SEO and steer clear of SEO firms or executives who offer you instant results in SEO.


Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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