The Basics of Tweeting Live | Seven Boats | Digital Marketing Agency India

Tweeting live from a conference or an event is in vogue these days. These tweets from live events are often followed, read and retweeted by the followers on the Twitter profile. Tweeting live, however, is not a walk in the park, as some may think! It takes a lot of effort to keep tweeting about an event that is going on. The bigger challenge is to keep people interested in your live tweets because they may be many in number and you might not be so good at editing those live tweets.

The first directive to follow while tweeting live is that you must provide the proper background or context to your tweets. Any follower on your profile who does not know where you are or what you are tweeting about should be able to catch up quickly before losing interest. Other than the context, you have to add hash tags to the event you are attending and also to people you are tweeting about. Your followers must have the option to check out further details about a conference or a speaker if they want to do so by clicking on your hash tags.

You can add a lot of value and meaning to your live tweets if you talk in numbers. Instead of generalizing facts, provide numbers in your tweets. This immediately grabs the attention of the Twitter community because they can surmise what you are tweeting about without having to interpret your words on their own. Just like numbers make for great live tweets, anecdotes make for lousy tweets! People who are not there at the event will not enjoy the anecdote if you tweet them verbatim. Instead of doing that, you can summarize the anecdote and the point the speaker is trying to make in your live tweet.

When you tweet live, you must think of retweets. Unless your followers are retweeting, you are not really reaching out to a wider network on Twitter. To ensure that they retweet, you have to provide them with not just a context, but also interest. Use catchy words and witty ideas to get your message across. You can include web links in your tweets so that when they are retweeted, interested followers can follow those links and get to know more about your topic of discussion.