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Top 3 Areas Webmasters Ignore during Website Updates

by | Updated on: Nov 3, 2019 | Digital Marketing 101 | 0 comments

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In the world of new-age SEO, webmasters have an even more important role to play than ever before. It is not just about keeping the website under strict watch that webmasters are all about. It is so much more than that, especially in today and the days to come. Webmasters have to handle the task of planning and updating websites from time to time to keep up with the changing competition around you and also to make your website better. However, in their busy schedules, they often forget some basic points. Here are the top 3 areas webmasters ignore when they update websites:

Measuring Updates and Redesigns:

When the website takes on a new avatar or some updates are pushed in here and there, webmasters have to measure the results of these changes. How are they affecting the SEO score and SERP standing? What does Google Analytics say about the response of online visitors to the new changes as opposed to the older website? These measuring metrics will help you substantiate if the changes were made for the better or worse.

Importance of Changing URLs:

During website revamps, some old web pages often make way for new ones. In such cases, URLs change as well. Now, search engine crawlers have already indexed the URL of the older web page. Unless you take the pain to inform the search engine about changes in the URL, your new web page will not come under the ambit of search engine crawlers. It will continue to show the older, obsolete URL on the search engine results. Users wanting to visit your web page will be directed to non-existent websites! Webmasters have to take the responsibility of fixing this problem during website updates.


Web Page Relocation:

Drawing from the above point, 301 redirects is another area that webmasters tend to ignore to disastrous consequences. 301 redirects take the user from a defunct web page to the relocated new web page. Without the proper attention to these redirects, search engine crawlers will not know the location of the new web page. As a result, that new page will neither be indexed, nor can it be visited by online users who come across your website through online sear

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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