As an internet marketer dishing up clients what they need, you are faced with challenges every single day. Clients come with their ideas, pre-conceived notions and perceptions about the internet that are more right than wrong. It is your job as the expert of the internet marketing industry to smooth things out and make them understand what they are getting into. You can also talk to them about their expectations and how far achievable their goals are when set against time frames. There may be chinks in your armor as well! Here are the top 3 things you need to know as internet marketers:
- Division of Labor: Your client understands their business domain more than you do. That’s the thumb rule you must follow in dealing with clients. You know about the internet marketing industry and how things pan out online. But, your client has a better knowledge, insight and experience about their domain of business. Do not try to teach them how to run their business. Instead, incorporate their experience and build up your part of the deal: the online marketing chapter.
- Keep Realistic Goals: Clients, especially when they are new to the internet medium, often have goals that are far too optimistic or even unachievable under any circumstances. Those goals may have come out of ambition or a flawed understanding of the internet marketing prowess. Your job as an internet marketer is cut down those overzealous ideas into size. It is better to do so at the start of a project rather than let the client suffer from the frustration of unmet expectations. Talk to them and outline what can be done and what you can strive to do. In the process, let them know what is totally out of bounds.
- Outline Responsibilities: As an internet marketer, your job is online lead generation. You get people to come to the website from various sources like search engines, social media networks, et al. It can also be your job to design and develop a website where these online lead show up. But it is not your job to design and develop products and services that the client sells. If the sales charts do not match up to the demands of the clients, it may not be due to faulty internet marketing but other factors beyond the control of an internet marketer. Point that out.