Online Lead Generation Forms: Using Them Better

Online lead generation forms are used to gather data about potential consumers who show a liking for your products and services. Such forms, though essential from the company’s point of view, seem like a pain for many online users! As a result, most tend to shy away from filling them up. You may be losing out on business revenue because your online lead generation form is long, cumbersome and tedious for users to fill up all the fields. You need to streamline your form and also follow some other steps for better impact. Here they are:

• Snip it Down: Cut down on fields in your online form. You don’t need to know certain details about the potential customer at the very onset. Do not include them in your form. Keep only fields which are absolutely necessary to process the enquiry. The shorter the form, the easier it is for the users to fill up and the more they are inclined to do so. Long, winding forms tire out visitors and they skip the form.

• Position It: The placing of the online form is integral to its success. Always place the online lead generation form above the fold. Users are more likely to fill up forms if they don’t have to scroll down to find it. Placing it above the fold will also ensure that users know that there is a form that they can fill up to contact you. Otherwise they might simply leave the page without scrolling, assuming that finding the form will be an uphill task.

• Cursory Matters: Auto-fill cursors work well for online lead generation forms. By that, it is meant that the cursor that works as a cue for the user to type in must be on the first field of the form. This helps to increase the conversion rate as users like it when they can start off typing immediately without having to click anywhere. That also resolves the problem of the user failing to decide which field to fill up first.

• History Repeats: If the user has filled up the same form before, the predictive input must offer that value when the user wants to type in again. The prompt will be useful for users who don’t want to spell it out again. It also saves time on the part of the user and you get to keep the history of what the users are typing in.