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Top 3 Tips of Persuasive Internet Marketing

by | Updated on: Nov 16, 2019 | Digital Marketing | 0 comments

Persuading someone on the internet to buy your products or services can be a daunting task. For starters, people are apprehensive when a seller approaches them to buy something. They feel something is wrong somewhere! Secondly, they are saturated with similar requests from other sellers. So the next time they find someone trying to sell something to them, they are immediately repelled! But you have to get your head around these hurdles, don’t you? Here are some tips of persuasive Internet marketing for you!

Persuasive Internet marketing: Tip#1 – Use the Right Question

Online users are tired of being asked to click this and that and then being redirected to web pages they don’t want to visit! You have to break through this clutter in order to get their attention. Ask the right question in a different manner. If you are targeting the young buyers, being irreverent is not a mistake. The idea is to be a clutter-breaker. If your innovative questions hit the mark, online buyers will be curious enough to click and dig out answers.

Persuasive Internet marketing: Tip#2 – Break Down the Process

Do not overwhelm the buyer with a sales process that is long and intimidating. Instead, break down the complicated process so that the user can move from step 1 to 2 without any hassles. You will be surprised to know how many buyers steer away from a buying process because they find the entire episode too complicated for them. Easy steps are your best tool to persuade buyers into making a purchase.

Persuasive Internet marketing: Tip#3 – Replicate the Success Formula

It is suicidal to keep your eyes off the competition around you, like the proverbial ostrich with its head in the sand. You have to look around and see what the others are doing, especially if they are getting success. There is no harm in replicating a success formula if it works with your brand.

Of course, you must not lose out on your own USP in a blind ditch attempt to imitate your competitor. At the same time, you cannot afford to keep yourself blocked away from a platform just because your competitor got there first! Unless you hit that platform, how can you convince someone to buy from you rather than your competitor?

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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