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War of the Digital Assistants gets Tighter in 2019

by | Updated on: Nov 3, 2019 | Digital Marketing 101 | 0 comments

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The big players in the digital assistant markets are getting warmed up and serious about expansion in 2019. The most proactive among them is definitely Google Assistant. Last May, the number of subscribers using Google Assistant stood at a decent 500 million. However, Google is targeting to double that number and take it to a billion by the end of January, 2019.

To make that possible, Google has expanded the reach of Google Assistant from 14 countries to 80. With the reach expanded, more people can now have Google Assistants on their electronic devices. In addition to this, the number and variety of functions performed by this digital assistant has also shot up. You can now use Google Assistant to book cars. The conversations with the digital assistant are more evolved now.

Also on the cards is bringing together other platforms like Google Maps and language options into the mix. All of them will be integrated with Google Assistant to provide you with a more complete assistant. This is a major reason why Google hopes its assistant will be accepted by a higher number of users across the globe. People using Android phones are rising by the day anyway. Other brands like Samsung, KitchenAid and Dish are also committing to integrating devices with Google Assistant.

With more products tagged with it, Google Assistant will surely get more subscribers. But when it comes to smart home networks, Amazon’s Alexa still rules the roost. Alexa may be having just about 100 million subscribers but in the smart home segment, it is still way ahead of Google’s Assistant. So Google has some work to do in this segment to offer competition to Amazon, though Google is the market leader for smartphone digital assistants.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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