Last year, Google had rolled out a feature which allowed users of Google My Business (GMB) to send text messages to businesses. With its success and ease of doing business due to this new messaging feature, Google has decided to extend that to Google Maps. Of course, there is a bit of an addition. While GMB messages could be sent through regular phone texts, messages on Google Maps can be sent through the messaging feature of the app itself.
The messages that you send or receive as a user of Google Maps will be displayed on the side panel of your profile page. Just tap on the ‘Message’ icon on the profile page and that’s it. The advantage of such a system is that you can keep your business and personal text messages separate. Also, if you have someone designed to do the job, like an executive, they need to register themselves as the manager of the GMB profile in order to handle the messaging feature.
In the initial stages, the messaging feature of GMB was available in a few countries. With this addition of messaging through Google Maps, now the messaging feature of GMB will also be available in a wider number of countries. However, if you are not interested in this messaging feature and don’t wish to be bothered through messages, you don’t need to turn on this feature. Do note that this feature is turned off by default. You can adjust the settings through the GMB dashboard.
The upside of turning on messaging is not simply about opening another channel of communication. There is a stat mechanism which counts the number of texts sent and received, how many were opened by your recipients and number of conversations, along with other metrics. So you can measure your engagement value.