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What is Organic Traffic?

by | Updated on: May 15, 2024 | Digital Marketing 101, SEO | 2 comments

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Organic traffic refers to the visitors who land on your website as a result of unpaid (“organic”) search results. These visitors find your website by using a search engine like Google, Bing, or Yahoo. When someone types a query into a search engine and clicks on one of the non-advertising search results, they are considered organic traffic.

Why is Organic Traffic Important?

Now, you might be thinking, “Why should I care about organic traffic?” Well, organic traffic is like the holy grail of website traffic for several reasons:

  1. Quality Leads: Organic traffic often consists of people who are actively searching for the products, services, or information that your website offers. This means they are more likely to be interested in what you have to offer, making them valuable potential customers or readers.
  2. Cost-Effective: Unlike paid traffic, which requires you to invest in advertising, organic traffic is free. While it does require time and effort to optimize your website for search engines, the long-term benefits can be incredibly cost-effective.
  3. Credibility and Trust: Many users trust organic search results more than paid advertisements. Ranking high in organic search results can help build credibility and trust with your audience.

How Does Organic Traffic Work?

When you search for something on the internet, you type in a few words or a phrase related to what you’re looking for. These are called keywords. Search engines then use complex algorithms to analyze and rank websites based on how relevant and authoritative they are in relation to the keywords.

Search engine optimization (SEO) is the process of optimizing your website to improve its visibility in organic search results. This involves strategies such as creating high-quality content, using relevant keywords, improving website speed, and earning backlinks from other reputable websites.

By implementing effective SEO strategies, you can increase your website’s chances of ranking higher in search engine results pages (SERPs), which can lead to more organic traffic.

How to Mesure Organic Traffic?

To understand the impact of organic traffic on your website, measuring and analysing it is essential. This is typically done using web analytics tools such as Google Analytics. These tools provide valuable insights into the number of organic visitors, their behaviour on your site, the pages they visit, and much more.

By monitoring and analyzing organic traffic data, you can identify which strategies are working well and which areas need improvement. This allows you to make informed decisions to optimize your website for better organic traffic performance.

How To Increase Organic Traffic?

Now that you have a good grasp of organic traffic, you might be wondering how to increase it for your website. Here are a few tips to get you started:

  1. Create High-Quality Content: Content is king in the world of organic traffic. By creating valuable, relevant, and engaging content, you can attract more organic visitors and encourage them to spend time on your site.
  2. Optimize for Keywords: Conduct keyword research to identify the terms and phrases your target audience is searching for. Then, optimize your content and website structure to include these keywords in a natural and relevant way.
  3. Improve Website Speed: A fast-loading website not only provides a better user experience but also tends to rank higher in search results. Make sure your site is optimized for speed to enhance its chances of attracting organic traffic.
  4. Build Backlinks: Earning links from other reputable websites to yours can significantly boost your organic traffic. Focus on creating valuable content that others will want to link to, and consider reaching out to relevant websites for potential link opportunities.
  5. Leverage Social Media: While social media traffic is not considered organic, it can indirectly impact your organic traffic. By sharing your content on social platforms, you can increase its visibility and attract more potential visitors to your website.

In conclusion, organic traffic is a vital component of a successful online presence. By understanding what it is, why it matters, and how to improve it, you can set yourself on the path to attracting more valuable visitors to your website. So, embrace the power of organic traffic, and watch your online presence flourish!

Author:- Deepan Paul is a Assistant Manager at Seven Boats. With a strong focus on digital marketing, Deepan has achieved notable recognition and awards for his expertise, including 7 LinkedIn Top Voice Awards in Search Engine Optimization, Organic Search, and Web Content Writing. He is also a member of the LinkedIn News India Partner Program and has had his articles featured by LinkedIn News India. Additionally, Deepan serves as a trainer for Seven Boats Academy, where he imparts his knowledge and skills to others. As an alumnus of Seven Boats, Deepan has successfully managed over 150+ projects, including international ones, and has a proven track record of driving traffic, generating leads, and boosting sales for businesses of all sizes.



  1. Ugc market

    Quality content can attract more audience and that organic traffic is the genuine reach towards customers. Thank you very much for explaining organic traffic here. Very nice and helpful.

  2. pervaz hasan

    Organic traffic is very important for a website. Thanks for sharing nice article.


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