This is a question that has riddled every social media expert who uses Twitter for marketing and promotion. If you tweet at the wrong time, your published material does not make the intended impact because it gets flushed down the timeline. In the same vein, if you can hit that sweet spot and publish at the exact right time, your tweet grabs more eyeballs than what you expected.
In other words, timing is everything.
That is exactly the name of the new feature rolled out by Twitter: ‘Timing is Everything’. After months of hard work, Twitter has put out this feature which will tell you the right time to tweet. This feature works better for video tweets. You need to know here that the timing mentioned when you use this feature is not based on data collected on the viewing habits of people on your Twitter feed. This is a timing based on the data collated from all over the board.
This kind of actionable data is what every social media expert needs. They spend a lot of time pondering over the right time to publish. Now that Twitter will offer the data itself, the social media experts have a much better chance of making a bigger impact with their tweets. With this data, social media experts can optimize viewership of their content and increase engagement with general users through Twitter. It will also help them strike up conversations, something that is always beneficial for marketing and promotion.
Despite launching this ‘Timing is Everything’ feature to get the best time to publish tweets, Twitter has put out a note underlining that you should tweet through the day, no matter what the timings through the new feature says. This new feature is just a guideline, not something that is set in stone for Twitter users to follow!