The ‘About’ section of a blog or social media page is where you write some short sentences about yourself. This section is becoming all-important now because of a bagful of reasons. For starters, online readers are skeptical about reading blog posts that are not written by a ‘person’.
Anonymous is not authentic anymore. Your ‘About’ section will dispel those fears in the readers’ minds.
Secondly, the ‘About’ section presents a perfect opportunity for you to speak directly to your readers in the way of an introduction! If you can make an impression here, you will grab the reader’s attention.
Show users what they can get
To write the perfect ‘About’ section, you must allow the reader a quick glimpse into what they will find in your blog. A short summary of the areas that you intend to cover in your blog will help the reader to decide whether they want to read your blog posts or move on. It saves their time and they appreciate this.
Put trust factors – EAT (Expertise, Authority & Trust)
Secondly, you have to inform the reader as to why they can rely on you for the information that you have shared in your blog. Suppose you are writing about digital marketing and drawing upon your experience of having worked in the capacity of a digital marketer for years, you must mention that in the ‘About’ section.
Thirdly, you have to provide other web links in your ‘About’ section that proves that this blog is not a flash in the pan and you have other web pages where you exist. You can provide links to your Twitter or LinkedIn profiles or other blogs that you have.
Put Personal Touch
Once your professional credentials are established, you have to dive into the personal. Blogs are essentially personal experiences. To make that happen, you have to talk about your personal life in short, like you may write that you have two dogs or a teenage son. Such details endear you to the reader.
Show your Picture
Pictures are absolutely integral to an ‘About’ section. The readers will feel that there is a credible person running the blog when they see your picture. It lends a large degree of authenticity to your blog. Lastly, the ‘About’ section must inspire your readers in some way.
They must be able to identify with you as a writer and as a professional. They must feel that they want to be like you in this sense. If you can achieve that with people, you have got loyal readers on your hands!