There are a staggering number of online marketing firms that have an ‘About Us’ page but pay very little attention in writing it. Despite statistics show that this page on the website is probably the most visited one after the home page and maybe the Services page, very few websites contain a carefully worded ‘About Us’ page.
The reason is not hard to guess. It is not, in the strictest sense, a page which clinches sales or converts leads into sales. But this part is only apparent. In the age and times when brand or company credibility is everything, customers and clients do check the ‘About Us’ page before taking a plunge.
How to Create the Perfect “About Us” Page: Tips, Tricks and Tactics
When people visit your website, one of the first things they will want to do is learn more about you and your business. This is why it’s important to have a well-crafted “About us” page that tells your story and helps visitors connect with you. In this blog post, we will give you tips and tricks for creating the perfect “About us” page. We will also show you how to write the perfect ‘About’ section for your blog or website. Keep reading to learn more!
Important things to consider while creating your “About us” page
When you’re creating your “About us” page, there are a few things you should keep in mind.
- First, you want to make sure that the page is visually appealing. Use images and videos to help tell your story.
- Second, you want to be sure to include important information about your business, such as when you were founded, what you do, and what your mission is.
- Third, you want to make sure that the page is easy to navigate and that visitors can easily find the information they’re looking for.
Important things to consider for “About” section
Now let’s take a look at how to write the perfect ‘About’ section for your blog or website.
- When you’re writing this section, you want to be sure to include a brief overview of who you are and what your blog or website is about.
- You also want to include your contact information so that visitors can easily get in touch with you.
- Lastly, you want to make sure that the ‘About’ section is easy to read and that it flows well.
How to create the perfect about us page
When it comes to creating an “About us” page, there are a few key elements that should be included in order to make a lasting impression.
First and foremost, it’s important to briefly introduce the company and its mission.
Next, provide a brief overview of the company’s history, highlighting any major milestones or accomplishments.
Finally, be sure to include some information about the team behind the business. This could include bios for each team member, as well as their individual roles within the company.
By following these simple tips, you can create an “About us” page that gives potential customers a glimpse into what makes your business unique.
Challenges of Writing It
Before we outline the challenging part, here is a reason why you can take some time and effort in investing for the perfect ‘About Us’ page. It does not required updating or adding fresh content as you do for the blog section or even the home page. You can write one good page and use it for quite some time! This surely gives you the perfect reason to ensure that you do not compromise on the quality of the writing.
Now for the challenging part. If you do not hit a delicate balance between writing about yourself and what the readers want to know about, you will hit a dead end. No one wants to read an ‘About Us’ page where the content is all about boasting about the brand and its products or services. People want to know what those products or services will do to make their life simpler. At the same time, you need to put out messages that are an absolute must for the people to know. Drafting through such a precarious balance is the real deal here.
Let’s Start Writing
We are awake to the challenge of writing the ‘About Us’ page. Let’s get started then! The first point sets off from the discussion that we had above, that is, writing about the customers or the readers first. For example, you are bringing in these people for some purpose. Why not meet their purpose in the very first line? That will instantly hook them into not just reading the rest of the page, but also realizing that you are putting their needs before anything else. Once you are able to achieve that kind of trust, you are better off in broadcasting some brand messages without losing their attention or sympathy.
Let Them Talk
When you are a good painter or writer, you want others to talk about your work, don’t you? How odd would it be if a painter or writer went to town bragging about his work instead of letting people talk and appreciate it? That is exactly what happens to most ‘About Us’ pages! The brand voices raise a clamor to be heard, not realizing that their voices are not really grabbing attention because people know that you will speak well of your own brand.
Why not get someone else to talk about your brand? Testimonials do the trick in these cases. When other customers read about each other’s experiences with your brand, they find that platform and that element of solidarity. This bodes well for you!
Keep Them Hooked
Have you noticed how bland ‘About Us’ pages tend to be? It is a wise idea to inject some color into this page. Add some infographics, charts, statistics and an array of social media buttons. Keep the focus fixed on this page so that their attention never wavers out. A good example of this is the ‘About Us’ page of moz.com. You will find it difficult to tear yourself away without browsing through it all. Make that happen for your own page and you will find a difference in how your website is perceived by visitors.
Getting in Touch
So you have convinced the reader of your ‘About Us’ page that your brand is the ideal choice for you? And what happens when they make up their mind to get in touch with you? You expect them to find your ‘Contact Us’ page to touch base? That is asking for too much from newly converted potential customers! Plug in some contact information in the ‘About Us’ page itself. Do not make them hunt around for it. It is so much more convenient for them to find the contact coordinates in that very same page.
How to write the perfect about section in your blog or website
The ‘About’ section of a blog or social media page is where you write some short sentences about yourself. This section is becoming all-important now because of a bagful of reasons. For starters, online readers are skeptical about reading blog posts that are not written by a ‘person’.
Anonymous is not authentic anymore. Your ‘About’ section will dispel those fears in the readers’ minds.
Secondly, the ‘About’ section presents a perfect opportunity for you to speak directly to your readers in the way of an introduction! If you can make an impression here, you will grab the reader’s attention.
Show users what they can get
To write the perfect ‘About’ section, you must allow the reader a quick glimpse into what they will find in your blog. A short summary of the areas that you intend to cover in your blog will help the reader to decide whether they want to read your blog posts or move on. It saves their time and they appreciate this.
Put trust factors – EAT (Expertise, Authority & Trust)
Secondly, you have to inform the reader as to why they can rely on you for the information that you have shared in your blog. Suppose you are writing about digital marketing and drawing upon your experience of having worked in the capacity of a digital marketer for years, you must mention that in the ‘About’ section.
Thirdly, you have to provide other web links in your ‘About’ section that proves that this blog is not a flash in the pan and you have other web pages where you exist. You can provide links to your Twitter or LinkedIn profiles or other blogs that you have.
Put Personal Touch
Once your professional credentials are established, you have to dive into the personal. Blogs are essentially personal experiences. To make that happen, you have to talk about your personal life in short, like you may write that you have two dogs or a teenage son. Such details endear you to the reader.
Show your Picture
Pictures are absolutely integral to an ‘About’ section. The readers will feel that there is a credible person running the blog when they see your picture. It lends a large degree of authenticity to your blog. Lastly, the ‘About’ section must inspire your readers in some way.
They must be able to identify with you as a writer and as a professional. They must feel that they want to be like you in this sense. If you can achieve that with people, you have got loyal readers on your hands!
The Final Word
A jargon-free ‘About Us’ page that rightly and deftly reflects the brand is what you are looking for here. I’m not saying that you can arrive at the best option right-away. It may require some testing and exploring. You can keep amending the page. Of course, you will have to ensure that your page is easily accessible across all devices, be it computers, tablets or smartphones.
You’re welcome to share other ideas about the ‘About Us’ page here!