Improving your Alexa ranking takes little more than improving your websites SEO (Search Engine Optimization). Just like optimizing your site for Google or Bing, there are two ways of doing it. You can do it fairly fast, but the effect is unstable and possibly detrimental in the long run. Otherwise, you can do it in a manner that is a little less rapid, but more stable as it involves a long-term strategy. Obviously, there is nothing magical, obscure or arcane about the guidelines for improving your Alexa ranking; they are just a series of measures, many of which are known to improve the quality of your site as a result.
1 – Ignore the grammar rules that other articles give you
Trying to write the best possible text, abiding by syntax and grammar rules, is not going to improve your Alexa ranking. The search engines are not so selective that they only admire text with great grammar and sentence syntax. Their aim is to purge their results of websites that have very poor grammar and sentence syntax. They are looking for websites that give the impression that they were written by a child or a non-native English speaker. Don’t try to make your grammar and sentence syntax perfect, just make sure that it is not bad.
2 – Post routinely
Many people will tell you to add information and update your website on a frequent basis. This is good advice, but it is more important that you create a routine and stick to it. The search engines have systems that dictate how often they re-read (crawl) your website. If you update weekly then there is a high chance that the search engines will eventually crawl your website weekly. If you update monthly then you should expect that the search engines will crawl your site monthly.
3 – Write consistently
This point seems very obvious. Write consistently as it leads being seen more prominently on search engines. It may also entice many users to add you to their Favorites, so that they may see if there is anything new on your site.
4 – Be careful of mixing up your subjects and topics
In you run a website that plays host to different types of information then do continue, however if your website focuses on just one topic, you must make sure that you stick to it. You can have a website that works on a theme, under which your web pages are host to a number of topics. However, do not try to tackle subjects that too far apart and confusing. Your aim is to become a bit of an authority on a niche, topic or theme, and if your focus is divided amongst topics that are unrelated, you will not earn the trust of the user.
5 – Pick your topics well and be careful of the information you input
Choose well what topics you choose to include in your website, and avoid adding information that you cannot confirm from reliable sources. Of course, arguments and opinions can be varied and mixed, but try not to pass your opinions and arguments off as fact. This is especially true if your site involves information technology and fashion.
6 – Ensure your on-page SEO is complete
This includes things such as filling out your Meta tags, and adding titles and Meta tags to your images. You need to make sure that all of your websites on-page SEO is completed, which includes all of the lack luster and boring on-page SEO that everybody leaves and then forgets about.
7 – Do not copy content
Duplicate content is a big Alexa rank killer. You need to run checks to be sure that you are not the victim of people posting your content and are pretending that it is theirs. Posting duplicate content on your own site can sometimes happen by accident. For example if you have a motto or tag line then you may repeat it on every page. Sometimes a “Printer friendly” function will show up as duplicate content.
8 – Do not partake of Black-Hat SEO
You must not try to directly manipulate your search engine rankings or attempt to contravene the rules and policies of the search engines or your Alexa rank will drop sharply.
9 – Think of it in the same way you think of being an authority
With Google you are able to become an authority site and benefit from a high search engine results ranking, as well as frequent website crawls to check for new information. The rules governing how authority sites are picked are awfully close to the parameters that Alexa rank uses to judge your website. You should try working towards becoming an authority site, so that you may enjoy a higher Alexa rank.
10 – Promote your website as much as you can
Advertise your site and your articles as much as possible. This will bring attention and traffic to your website, which will have the knock-on effect of increasing your Alexa rank.