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2014: SEO Evolves a Feature from A Marketing Tool

by | Updated on: Nov 7, 2019 | SEO | 0 comments

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The New SEO

There are several segmentation of SEO that had so far been pointed out as marketing tools. However, the modern approach towards SEO in 2014 demands a little change in the entire process. It is now more akin to development and designing and it is more similar to a ‘feature’ of the complete web-development procedure rather than a marketing tool to woo a group of target audience.

The moment SEO becomes a feature of a product rather than its voice to the targeted market, the vocabularies selected for the purpose start reflecting it. Moreover, it gets settled in all sorts of agile developments and responsive operations or some user-friendly designs effortlessly.

Scope for Improvement: Many organizations planning to hire an SEO team go ahead with the method remaining under the illusion that optimizing is almost like a turnkey solution like PPC that can yield some benefit overnight and make the marketing procedure work in a particular marketplace. Therefore they use hard-core marketing language to describe their brand within one particular vertical.

They have and often spread the misconception that SEO happens around the site and not within it. They think this is one efficient method that should stop with the success of it happening after the end. But, optimizing is always an ongoing procedure and it yields best result when it is on.

A Well-thought-out SEO Roadmap: The conventional road-map had a very simple and cliched structure, viz. Develop, design – build links to various sites – some mistakes found along the way – measure success/ failure – gain ranking or fail to do it and notice stagnation in flow of organic traffic.

There is a better idea of step-by-step proceeding following a new roadmap in 2014 that can work better in the favor of your site. The steps should go on like,

  1. Commitment to schedule and an well-planned features that are under development.
  2. No strict deadline should be fixed for the completion of essential features.
  3. Have a considerable sum of aspirations before trying to achieve a few.

This is high time organizations should start alienating from the much tried and tested plan > build > optimize > measure framework and embrace the simple storytelling method to communicate with the audience.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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