During the time of its launch, the mastermind of the iPhone had assured us that the device would change how the world used the phone for communication and the internet.
Years down the line, we now know how right he was! The iPhone has heralded the smartphone market, with more players coming into the arena. Today, there’s a smartphone in almost everyone’s pocket. What it means is that the iPhone and its subsequent siblings, along with its successors, have opened up numerous wide doors for advertisers.
After a decade of the iPhone, we find Apple investing heavily into video content. In the last couple of years, the sales of iPhones have not been so great globally. A major reason for this is the stiff competition it faces from other flagship products of Samsung, among others. In the recent times, Apple is shifting its focus slightly to engage more customers.
The shift is towards a video-oriented content generation. It is working relentlessly to develop its 4K TV, along with important investments in developing fitness gear like the AppleWatch. It is trying to bring all of these devices under one platform to make video watching across devices and media a convenient, easy task.
What it means for advertisers is that they can now develop proper video ads to grab eyeballs on these devices. Online video ads usually mean pop-ups that do little in terms of user engagement and are very limited in its possibilities! This could change once more space is created in the online marketing sky to engage users.
As a digital marketer, you should look at the iPhone territory once again with renewed interest!
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