The 404 error page is an old enemy of everyone with a website! No matter how many precautions you take and how good your back-end operations are, there is every chance of 404 pages showing up. There is inevitably that broken link lurking somewhere that gives away your hard work for a pittance. The smart way out is not to worry yourself sick over 404 error pages repelling your online visitors away. A much wiser move would be to design your 404 error page in a way that is not negative but forthright.
Admitting your error is the best way to take the sting off the repercussions of your mistake. Why not approach 404 error pages in a positive light? Write something creative that is both honest and humorous. When the user finds something worth reading on your 404 error page, the brunt of the problem will not hit so hard. Assure your visitors that all is well beneath the 404 error page and redirect them to some other web page.
A call to action is important on the 404 error page to divert the attention of the user away from what is staring back at them from their computer screens. Get them some useful navigational route to something that is engaging and interesting. Your visitors will appreciate the diversion and also desist from backing away. 404 error pages will stop being the terminating point of the visitor’s interaction with your website.
Another way to work out your 404 error page is to make it appealing in terms of the web designing. Add a dash of color and you will find it interesting how the attitude toward this rather irritating roadblock for your online visitors changes drastically. It will be easier for you to bring down the bounce rate resulting out of these 404 error pages.
The aim of brushing up your 404 error pages is to ensure that users are not leaving your website because of this technical glitch. You have to bring out some benefit from this otherwise ugly scenario.