Slipping from the hallowed Google rankings is nothing new for websites. Some of the more reputed names in your industry will go through this phase, including your own website! Do not slip into depression mode right away! It is important to take stock of the situation and do something about it. Once dislodged, it is not tough to reclaim your old position. At the same time, it is not that easy a task either. However, if done with dedication and precise planning, you will be able to get back your SERP rank sooner rather than later. Here are some easy steps that you can follow:
- Fault-finding Mission: Check your strategies and find out where you went wrong that led to this debacle of your website losing SERP ranks. Do not go for a witch-hunt to roll heads. SEO methods and best practices morph every now and then. Your SEO executives are also learning as they work along. It is important that you place your faith in them and dig for reasons that caught you unaware with regards to your SEO.
- Recheck Data: Data and statistics form the core of SEO. However, if you are gleaning data from dubious sources, you need to reconsider your approach. Obtain data only from trusted sources like Google Analytics. Do not buy paid data research or keyword tools unless you are sure about their authenticity. Paid does not necessarily mean better!
- New Technology: You need to embrace new technology in order to keep up with the changing trends of SEO. If blog commenting was in vogue during the early part of 2009, it is not so anymore! You cannot cling to obsolete methods of SEO like content farming to inject new content into the SEO stream every single day. Engage and interact are the new rules of the game. Blend them with SEO and you have a winning combination.
- Test: This vital cog in the wheel makes the SEO cycle complete. Testing is as important to SEO as the other points in this piece. Regular testing of your SEO methods will ensure that you can backtrack and fix loose ends. SEO algorithms can change within the week with no real, formal announcement. It is only regular testing that will showcase how your SEO methods are working with new algorithms of Google or Bing, for that matter.