Digital marketing is a field that attracts and welcomes the best minds in the business. College grads and young digital platform enthusiasts are interested in joining this field because it is a dynamic sector. They are on the usual tropes and tools of digital marketing anyway, like social media networks and video watching platforms. It becomes an interesting proposition for them to take their pastime as a career.
However they are often held back by their lack of awareness about the eligibility of this field. As this field deals entirely with computers, smartphones and internet technology, there is this general perception that candidates picking this career require IT and coding skills. Is this true?
As a digital marketer with years of experience, let me assure you that you don’t necessarily need training in either IT or coding.
So what do you need to be a digital marketer? Let’s find out!
Let’s start with the most integral and popular part of digital marketing these days: the use of videos. According to stats published by reputed online journals, more than 80% of internet consumers make up their mind about a purchase of a product or service after watching a video about the brand, or the product/service. You can make a quick assessment of the scale of how important videos are to a digital marketer. From practical experience I can say that there are instances when you don’t have enough time on your hands to wait for a video editor to cook up a video for you! Some simple tricks and tips about video editing on your laptop is all you need to put up a short video for the purpose of marketing or branding. Surely you don’t need to be an IT expert for that!
For processes like SEO or search engine optimization and other technical and specialized jobs, it is not necessary for the digital marketer to get into the intricacies of a process in order to use it better. Someone who sells paintings need not be good at painting to be a better salesperson of paintings! It’s as simple as that. Digital marketers need to coordinate with SEO experts and get the desired data from them. Your job as a marketer is to use this gleaned data for analysis and interpretation. You don’t have to roll up your sleeves and dig around for the data yourself.
Even in other areas like social media marketing or content marketing, other aspects of digital marketing require your expertise and panache as a marketer, not a technical professional. You will get the technical help through specialized professionals hired for the purpose. As a marketer, you need the vision to bring all of these specialized hands on the same page to achieve the target you set.
A digital marketer is nothing if not an astute visionary. And you don’t need to learn coding and IT skills for that!