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New Rules for Autoplay Videos on Chrome Version 66

by | Digital Marketing | 0 comments

New Rules for Autoplay Videos on Chrome Version 66 1 - Screen Shot 2018 05 07 at 9.20.22 PM

Are you frustrated with videos autoplaying while you surf on the Chrome browser?

We have all faced this irritation when you are open up a new page on Chrome and suddenly a video, with a rather loud audio sound, starts playing in the background automatically, without a click or barely even a peek at it. This practice that is used extensively by digital marketers will come to an end with the new version of Chrome being developed by Google. No more of these videos autoplaying with audio.

There are exceptions, of course. If you click on the video, the audio will kickstart. If you have watched the same video earlier, the audio will start off. If you have added the video on the home screen of your phone, the audio plays too. So, other than these three conditions, audio will not be heard on autoplay videos on the Chrome browsers.

There is hope yet for digital marketers who are thinking that they are losing out on marketing opportunities here. Videos without audio will continue to autoplay! So, your goal now, as a video content developer, is to create video ads without audio tracks, if you want them to autoplay. You can develop the video with catch-lines, interesting readable messages and other creative options.

Also, unlike the Google mobile app and desktop versions where autoplay videos are totally ruled out and blocked off, you have the option of manually starting off these ad videos on the Chrome tab. Unless you click manually, they don’t play.

These are the new changes on Chrome Version 66 that will be available for use on Linux, Mac and Windows in the next few weeks.    

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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