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New Rules for Autoplay Videos on Chrome Version 66

by | Updated on: Aug 22, 2023 | Digital Marketing 101, Tech Tips & Tech News | 0 comments

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New Rules for Autoplay Videos on Chrome Version 66 1 - Screen Shot 2018 05 07 at 9.20.22 PM

Are you frustrated with videos autoplaying while you surf on the Chrome browser?

We have all faced this irritation when you are open up a new page on Chrome and suddenly a video, with a rather loud audio sound, starts playing in the background automatically, without a click or barely even a peek at it. This practice that is used extensively by digital marketers will come to an end with the new version of Chrome being developed by Google. No more of these videos autoplaying with audio.

There are exceptions, of course. If you click on the video, the audio will kickstart. If you have watched the same video earlier, the audio will start off. If you have added the video on the home screen of your phone, the audio plays too. So, other than these three conditions, audio will not be heard on autoplay videos on the Chrome browsers.

There is hope yet for digital marketers who are thinking that they are losing out on marketing opportunities here. Videos without audio will continue to autoplay! So, your goal now, as a video content developer, is to create video ads without audio tracks, if you want them to autoplay. You can develop the video with catch-lines, interesting readable messages and other creative options.

Also, unlike the Google mobile app and desktop versions where autoplay videos are totally ruled out and blocked off, you have the option of manually starting off these ad videos on the Chrome tab. Unless you click manually, they don’t play.

These are the new changes on Chrome Version 66 that will be available for use on Linux, Mac and Windows in the next few weeks.    

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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