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Facebook Ads vs Google Ads

by | Updated on: Nov 3, 2019 | Digital Marketing 101 | 0 comments

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google vs facebook ads

Facebook and Google almost enjoy an unchallenged duopoly in the industry of advertising. They amass almost 85% of the total amount spent by the world on online advertisement. Most of the ‘A’-lister marketers trust these two major advertising platforms for putting up advertisements for their products. It is quite difficult to choose between the two. Moreover, it is of utmost importance to decide first, which one suits a particular product and why.

Google AdWords & AdSense:

Google AdWords generate more than 90% of the revenue every year that has a major role in the expansion of Google. An organization bids for the required keywords and the placement of a particular ad to attract more viewers towards the ad. AdWords focuses on the keywords that are mostly searched on the search engine.

As the organizations pay Google on a cost-per-click basis, they do not need to pay any money unless a visitor clicks on the advertisement for further query. Google AdSense helps in ad placement inside a website. Organizations generate revenue through Google’s ‘revenue share’ program. The organization earns 68% revenue from content ads and 51% of it from search ads. The organisation earns from AdSense on a cost-per-click basis.

Facebook Ads:

Facebook too earns a considerable amount from advertisements put up on their desktop or mobile websites. In contrast to the AdWords, Facebook Ads mostly target profiles of Facebook users. Information related to their age, demography, geographic location, gender is targeted on the basis of an audience network. ‘Likes’ from profiles in this case carry the value of ‘keywords’ in Google AdWords.

The way a Facebook profile is used makes its session last much longer compared to that of a Google page. As a result, there is more time to the browser to collect information from a user’s consumer behaviour. This is a more targeted approach towards finding the audience who might purchase the products of this company.

Facebook Ads vs Google Ads:

Both Facebook and Google AdWords are very powerful platforms for online advertising. They are both capable of catering to almost all types of businesses. However, while comparing the potential strength of these platforms, they can often seem to be complementary to each other and not very adversarial. For certain products, these two can even be used in tandem and not individually. Rather than thinking of ‘where’ to use ‘what’, the organizations should focus on how to use both or any of them by earning optimum value from them.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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