The way people search will change, now that Google is looking at this whole scenario in a new light. Keywords, the mainstay of SEO, will not be the defining building blocks in this new scheme of things. Rather than keywords, searchers will get results according to the intention of the question than they ask, instead of the exact words that they use in the search.
This kind of thinking will take the steam out of the keyword issue and focus it more on topic-based content. A good idea to do that is to conduct brainstorming sessions for content ideas and topics instead of relying entirely on SEO executives to give you keywords to write on.
This novel initiative of Google means that the over-insistence on keywords is set to end. Many SEO companies have damaged their online marketing efforts because of their reliance on keywords and data based on keyword research. It also ends the supremacy of the SEO department over content writers.
It is really frustrating when well-written content pages are ticked off because they don’t adhere to the right keyword density or some similar pre-requisite. The significance on keywords and their use in content has also compromised the quality of writing to a great extent. If you look at those rare web pages of readable content, you will find that all of them laid stress on material and writing, rather than on keyword parameters.
Other sins revolving around keywords, like anchor texts and their abuse, will also take a fair amount of beating. Websites that have built up their strategies for online marketing by relying on keywords will have to rework their plans if they want to fit it. New plans will involve serious thinking about the content that they publish, along with keeping an eye on what kind of topics interest online readers in their domain of work.
Use the social media to find out what topics are trending in your line of business and come up with content that validates the tastes and preferences of online readers. Google has injected a very personal touch in the SEO domain by initiating this kind of searches. It is passionate topics that matter, not sterile keywords.