Google Analytics is the preferred tracking tool for online business owners. If you are into SEO and online sales, you will have to take daily looks into Google Analytics to study the performance of your websites and also understand the user behaviour. The tools and features offered by Google Analytics give you a clear idea about how your website is faring and what online users think of your website. In this post we have outlined some features of Google Analytics that are a must-have for online entrepreneurs.
Traffic Source and Location
Finding out the source and location of online traffic is important for entrepreneurs. The reasons are simple. By knowing from where online traffic is coming, you can quickly identify the strong channels that get you online users. You can invest heavily upon these channels to get larger benefits and more amount of online traffic. The location is important as well in the same context: you will know which geographic areas are responding to your business more than the others. You can target your products and services towards these regions.
Mobile Technology and Browsers
The information about the different kinds of browsers used by users visiting your website will give you a fair amount of idea about what devices they are using to tune in. If you find that mobile browsers are more predominant and you don’t have a mobile version of your website, you need to instantly build one! Google Analytics will help you understand the pages that the mobile browser users are looking for. For example, it is common for mobile users to check out store locators through their Smartphones rather than check the Services web page. You can respond to such information with a more user-friendly mobile version of your website.
As the name suggests, this Google Analytics tool helps entrepreneurs to find out how many users have converted into possible online leads from the number of users that have come into the website. The higher the conversion ratio, the greater is your potential to shore up your online sales. In addition to this, find out the most visited web pages, along with a list of those web pages that users exit from all too quickly. For the former, you have to replicate the ingredients of success into the latter for better online sales conversions.