The landing pages were first introduced as pages to attract people and then take to a particular page. However, the modern day landing pages are more advanced in terms of flexibility and actions. The landing page optimization is a great way to make the landing pages more effective and attract more traffic with it. You can now use the landing pages as full one page websites to make sure that you can control the visitor even better way. The optimization techniques will allow you to make the visitors take actions that you want them to take.
There was a time when people used to use many number of keywords to get the top spot in the search engine result pages. It used to work well for the websites till the introduction of the modern day search engine optimization algorithms. It started to filter the contents that had too much keyword. The landing pages become a great solution for that. The landing pages are the best medium for connecting your website with people. The landing pages attract people and bring to your site. Even if the SEO strategies fail, the landing pages will do the job for the websites. It’s important to create them in a way so that it can bring the visitors exactly where you want them to.
One thing that you need to understand is that people think about themselves first and that’s why you have to be the website that will fulfill their needs. Communicating with your visitors is very important and the landing pages are your main communication tool. You need to make sure that the landing page is attractive enough to grab someone attention and make them to visit your website. The title of the landing page should talk about your business and your personality. Understand what the visitors are looking for and make sure that your landing page answers them properly. The actions of the landing page should appear clear so that people can easily use the page to reach particular sections of your website. Grabbing the visitor’s attention with an attractive and meaningful image is very important in order to make them click the desired actions. Another small trick that you can use in your landing page is using words that create a personal connection between you and them. “YOU” is one word that will make individual visitors feel that you are personal with them.
The LIFT Model: The Six Landing Page Conversion Rate Factors (Landing Page Influence Function for Tests™ (or LIFT™) Model, a framework Chris Goward developed for WiderFunnel to use to analyze conversion pages and develop test hypotheses)