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How To Make Money With Paid Traffic

by | Updated on: Jan 21, 2021 | Digital Marketing, Social Media | 2 comments

Paid traffic is one of the most effective ways of making money online. It capitalizes on a website’s popularity and ensures that the website remains lucrative. There are a number of different forms of paid traffic, including finding a sponsor for a website, creating a pay wall or subscription service for the website, and receiving payments per click for every advertisement on the website.

Pay Per Click (PPC)

The payment per click method is perhaps the most popular of all the procedures concerning paid traffic. In the payment per click method, a company will advertise their service or product on the website, and they pay the website operator for the clicks that customers make on their advertisement. It should be noted that this is not substantially different from advertising in traditional print, radio, or television journalism; the company purchases “space” on the program and receives increased exposure and reaches a broader prospective client base. However, in the case of website advertisements, they are not charged a flat predetermined fee (as they are through traditional media) but instead on the basis of the number of times people click on their advertisement.

paid traffic

Because they do not pay a flat rate for their ad, if site visitors do not click on the advertisement, they do not pay. Typically, the companies are charged on the basis of a predetermined number of clicks on their ad and this also makes it very easy to monitor how often their ad is clicked on and whether or not it is popular with the audience of the given website. However, companies should make sure that they are advertising with a website that is geared toward a demographic similar to that of the company. Thus, both the website and the advertising company should conduct comprehensive research beforehand and ensure a good fit.

Cost Per Impression (CPM)

In addition to the payment per click method, there are other approaches to paid traffic. One of these is for companies to pay for the amount of times that their product is advertised on a web site. Every time an advertisement is displayed on a website, it is referred to as an “impression,” and companies pay for the number of impressions on their site. Most frequently, companies are charged on increments of every 1,000 impressions; accordingly, a site must have substantial traffic in order for this to be a viable approach for paid traffic.

paid traffic

There is also significant risk for the company that chooses to advertise through this method; while it is beneficial to the company that their advertisement appears on the web site, they have no idea whether site visitors have actually paid attention to their advertisement. It is imperative that they research which types of people visit the web site and also, whether or not they align with their target demographic.

Make Content Appearing

An alternate approach to paid traffic is to make all content appearing on the site only available through subscription. Naturally, this requires websites to be in high demand, so this method is not likely to work unless a website has already established a strong readership and a loyal following.  This approach therefore works well for niche websites that attract devoted readers or people who have a dependency on the content presented on the website.

paid traffic

In recent years, a number of print newspapers have adopted this method as people prefer to consume their news electronically. It should be noted that this approach does not preclude utilizing the point per click method as well. Overall, each of these methods provides unique possibilities for receiving paid traffic and making money online.

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Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 56K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

2 Comments

  1. Onik

    Hi Dabajyoti,
    I really like the way you explained everything. Thanks for sharing.

    Reply

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